Essays about: "e commerce amazon"

Showing result 6 - 10 of 26 essays containing the words e commerce amazon.

1. 6. Staying competitive with the help of social proof - A quantitative study on the strength of different social proof tactics in an online context and the moderating effect of brand equity

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Marcus Hagström; Teo Bodin; [2021]
   Keywords : social proof; e-commerce; popularity information; customer reviews; brand equity;

   Abstract : The recent growth in global e-commerce sales caused by the Coronavirus pandemic has created cause for retail brands to re-evaluate the employed social influence tactics on their online product pages in an effort to remain competitive. Two tactics which are commonly used on these online product pages are popularity information statistics and customer reviews. READ MORE

3. 7. "All eCommerce actors will be slaves under Amazon..." : - A study on how Amazon has affected Swedish eCommerce and their defensive marketing strategies.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Oskar Elfström; Hans Tam; [2021]
   Keywords : E-commerce; Defensive Marketing Strategies DMS ; Amazon; New Market Entry.;

   Abstract : Increased competition by new market entries has long been studied with defensive marketing strategies (DMS) being identified as one of the ways of combating a new competitor. There is limited research concerning the Swedish eCommerce business landscape and its competitive environment and adding the fact that Amazon, in late 2020, launched in Sweden this study aims to outline what DMS Swedish eCommerce businesses have implemented as a result of Amazon’s entry. READ MORE

4. 8. Implementation of an abstract module for entity resolution to combine data sources with the same domain information

   University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

   Author : Ziaul Islam Chowdhury; [2021]
   Keywords : ;

   Abstract : Increasing digitalization is creating a lot of data every day. Sometimes the same real-world entity is stored in multiple data sources but lacks common reference. This creates a significant challenge on the integration of data sources and may cause duplicates and inconsistencies if not resolved correctly. READ MORE

5. 9. A systematic literature review on drones’ application in last-mile delivery.

   University essay from Högskolan i Gävle/Avdelningen för industriell ekonomi, industridesign och maskinteknik

   Author : Emil Persson; [2021]
   Keywords : Drone; Drones; Unmanned Aerial Vehicle; UAV; Last-mile delivery; Parcel delivery; Systematic Literature Review; Literature Review.;

   Abstract : In recent years, companies such as Amazon and DHL have started to develop alternative last-mile delivery options because of the growing trend in e-commerce. Last-mile deliveries refer to the terminal to customer deliveries and have become increasingly challenging to manage, as traffic congestions in cities has risen. READ MORE

6. 10. Tardy for the party or just fashionably late?: Empirical studies of Swedish consumers' switching intentions and Swedish e-commerce firms' reactions to Amazon's entry into the domestic market

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Andrea Mattsson; Alice O'Connor; [2020]
   Keywords : Competitive dynamics; MNE; Market entry; Consumer switching behaviour; Amazon;

   Abstract : This thesis investigates how the news of Amazon's entry into the Swedish market has been received by Swedish consumers and e-commerce firms. This is of theoretical value to the growing research field examining market entries of digital multinational enterprises, as well as a unique empirical phenomenon considering Amazon's global influence, the e-commerce market's importance to the Swedish economy and the distinctiveness of Swedish e-commerce consumers. READ MORE