Essays about: "e- relationships in marketing"

Showing result 21 - 25 of 47 essays containing the words e- relationships in marketing.

1. 21. Towards a world of influencers: Exploring the relationship building dimensions of Influencer Marketing

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Ann-Sofie Gustavsson; Arij Suleman Nasir; Sarvinoz Ishonova; [2018]
   Keywords : Influencer Marketing; Relationship Building; Social Media Influencers; Social Media Marketing;

   Abstract : Background The emergence of the Internet, and in particular social network sites, has led to the appearance of new powerful actors, i.e. Social Media Influencers, with the power to persuade their audience. This introduced a middleman in the company-consumer relationship and a new stakeholder to build relationships with. READ MORE

3. 22. Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Malte Bäck; Adam Svenson; Johan Hemmingsson; [2018]
   Keywords : Value Creation; Value Co-Creation; Customer Relationships;

   Abstract : This thesis aims to examine if and how Value Co-Creation works online, and what interactions the customers believe to be of importance to continue a relationship with a company. The problem of the thesis is how to create value in order to establish long-term relationships with customers in an online environment where the element of face to face interactions is absent, and switching costs facing the customers are non-existent. READ MORE

4. 23. The Power of Behaviour on Client Perception of Corporate Brand : A Case Study of a Swedish Consultancy Firm within Public Procurement

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreas Eriksson; Juho Siren; Gabriella Hertzman-Ericson; [2016]
   Keywords : Branding; B2B; Consultans; Public sector; Relationship;

   Abstract : The aspect of relationships has been underlined to be of substantial significant within B2B contexts, particularly within consultancy, all alongside the importance of trust within the clientsupplier interaction. An element that has been claimed to derive directly from the client-supplier experience and voiced to be of key in order to reach success. READ MORE

5. 24. Managing Customer Relationships : In the Swedish pre-packed grocery bag industry

   University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

   Author : Karolina Andersson; Izabelle Ring; Emma Sjöstrand; [2016]
   Keywords : Electronic grocery; customer relationships; Pre-packed grocery bags; grocery retailing; electronic commerce;

   Abstract : Background: The electronic grocery market in Sweden is growing because; more actors enter the market, increased digitalisation and greater consumer interest. Therefore, companies must adapt their products and services, while building and maintaining customer relationships. READ MORE

6. 25. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Piotr Tamborowski; Joanna Stawicka; [2016]
   Keywords : media multitasking; multiscreening; consumer information processing model; purchase decision-making; media consumption; Business and Economics;

   Abstract : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. READ MORE