Essays about: "e-commerce and consumer behavior"

Showing result 21 - 25 of 60 essays containing the words e-commerce and consumer behavior.

  1. 21. E-commerce or physical store : Factors and characteristics affecting consumer behavior during a pandemic crisis

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Anna Rosenlund; Anna-Linnéa Berg; [2022]
    Keywords : Pandemic crisis; Covid-19; Consumer Behavior; E-commerce; Physical store; Economic characteristics; Psychological characteristics; Environmental characteristics; Demographic factors;

    Abstract : In the year 2020, COVID-19 was a worldwide phenomenon. Changes in personal behavior and consumer behavior resulted from the new restrictions. Because of COVID-19, many consumers purchase groceries online rather than in physical stores. READ MORE

  3. 22. The impact of the Covid-19 pandemic on consumer buying behavior towards online shopping in Sweden

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Payam Assadi Moghaddam; Tobias Fedak; [2022]
    Keywords : Online Purchasing; Consumer Behavior; Coronavirus; Covid-19 Pandemic; Sweden Online Shopping; Sweden Covid-19; Online Shopping; TPB model;

    Abstract : Background The covid-19 pandemic has been an inescapable tragedy that affects all countries and their economic systems. Due to Covid-19, e-commerce has risen and people more and more purchase goods online. READ MORE

  4. 23. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Wedebrand; Charlotta Ödling; [2021]
    Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

  5. 24. Beyond the Choice - A quantitative study on the ultimate impact of default delivery options on customer choice satisfaction

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Österlund; Sara Hedman; [2021]
    Keywords : Consumer behavior; Last-mile delivery; Nudging; Default option; Choice satisfaction;

    Abstract : The dramatic rise of e-commerce has put pressure on online retailers to reduce the CO2 emissions of their increasing last-mile deliveries. One strategy retailers might apply in this context is the use of green defaults to push the customer's choice of delivery mode in a more sustainable direction. READ MORE

  6. 25. Buy 2 for the price of 1 : A multiple case study of how grocery stores influence consumers impulse buying behavior online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tess Adolfsson; Isabell Schönström; [2021]
    Keywords : Impulse buying; Online impulse buying; Consumer behavior; Online grocery shopping; Grocery shopping; E-commerce; Grocery stores;

    Abstract : There has been a significant increase in e-commerce over the past years and to which extent consumers use it. During the past year, when the Covid-19 pandemic has ravaged among us, food consumption has also become a fact. READ MORE