Essays about: "educational marketing"

Showing result 21 - 25 of 43 essays containing the words educational marketing.

  1. 21. Red Resurrection : The Challenges Faced by Scandinavian Vendors when Marketing the Menstrual Cup

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Emily Coe-Björsell; Linn Jansson; [2015]
    Keywords : diffusion of innovations; rate of adoption; marketing; menstrual cup; stigmatization; menstruation; information; learning;

    Abstract : It is argued in this thesis that the stigmatization of menstruation and the atypical product features of the menstrual cup constitute a unique marketing challenge for vendors of the menstrual cup. The purpose of this study is therefore to investigate these issues and the ways in which Scandinavian vendors approach them. READ MORE

  3. 22. Customer Satisfaction in the Higher Education Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ann-Christin Fischer; Punyasooree Suwunphong; [2015]
    Keywords : customer satisfaction; service quality; service marketing; international stu- dents; higher education; culture shock; Mathematics and Statistics;

    Abstract : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. READ MORE

  4. 23. Online Marketing at Universities : A comparison between private and public educational institutions in Sweden

    University essay from

    Author : Andréas Eriksson; Magnus Sandberg; [2015]
    Keywords : ;

    Abstract : .... READ MORE

  5. 24. Employer attractiveness of the Swedish Armed Forces : A quantitative study of gender differences and the effects of employer brand attributes and social media in the government authority sector

    University essay from Umeå universitet/Företagsekonomi

    Author : Karin Jorlöv; Emma Venngren; [2014]
    Keywords : ;

    Abstract : The main purpose of this degree project has been to examine the effects of employer brand attributes and activities on social media to the employer attractiveness of the Swedish Armed Forces. We aimed to make theoretical contributions to the fields of employer branding and social media marketing, and test a unique conceptual model for the government authority. READ MORE

  6. 25. An Email Marketing Plan for an Online Educational Startup Company: A Practical Approach

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Tian Tian; [2014]
    Keywords : ;

    Abstract : Nowadays, online marketing, which adopts Internet technology as a mediumto deliver marketing information to customers, is becoming popular, and Emailmarketing is one important part in an online marketing strategy. This thesis istrying to find a systematical and suitable way for company to design andimplement an Email marketing plan. READ MORE