Essays about: "educational marketing"

Showing result 11 - 15 of 43 essays containing the words educational marketing.

1. 11. Roll Camera, Roll Sound, Roll the Experience! : the consumer perspective on live shopping as an experience

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Adam Kubiak; David Persson; [2021]
   Keywords : live; shopping; social; business; marketing; experience;

   Abstract : Live shopping is a relatively new phenomenon that combines live streaming with online shopping. Past research has explored live shopping as a functional marketing tool, used to increase sales and purchase intention. READ MORE

3. 12. Western fast fashion brands in the eyes of Vietnamese millennials

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : To Linh Nhan; Minh Tinh Le; [2019]
   Keywords : Western brands; fast fashion; country of origin; attitudes; symbolic values; Vietnam;

   Abstract : Background  Along with an impressive increase of individual incomes and expansion of middle class populations (Lee & Nguyen, 2017), Vietnam is an attractive market where the fashion category receives the high interest among young consumers. Noticeably, while Western fast fashion is considered as a cheap product in most developed countries, it is kind of an expensive item in the Vietnam context. READ MORE

4. 13. (Ad)ventures in Global Education - A study on how international branch campuses in China recruit Chinese students

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Anna Sandäng; Joanna Sandberg; [2018]
   Keywords : Student recruitment; International higher education; Enrollment management; International branch campus; China;

   Abstract : Increased mobility of students and universities worldwide has resulted in a global education market, in which knowledge and financial resources are transferred across borders. One trend in the internationalization of higher education is to establish international branch campuses (IBCs), in which a university offers a degree abroad by collaborating with a domestic university. READ MORE

5. 14. The decision journey to apply for higher education abroad: An exploratory study of the interactions between international students and online media communication channels

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camila Moreira; Viktoria Chalkidou; [2018]
   Keywords : higher education; marketization of higher education; international student; consumer decision-making; empowered consumer; consumer decision journey; online marketing; online media communications.; Business and Economics;

   Abstract : The aim of this research was to explore the consumer behavior of international students in the context of the choice for a higher education institution abroad in order to gain insights on their interactions with different online media communication channels during their decision journey. Previous research discussed the increased use of the internet during the application process for universities abroad. READ MORE

6. 15. Digital Marketing in Start-Ups : The role of digital marketing in acquiring   and maintaining business relationships

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Polina Dimitrova; Isa Sin; [2018]
   Keywords : Digital Marketing; Digital Marketing Strategies; Digital Marketing Tools; Business Relationships; Acquiring Customers; Maintaining Customers; B2B start-ups;

   Abstract : This study aims to explore the usage of the digital marketing to acquire and maintain business relationships, or more specifically, digital marketing in B2B start-ups within the Swedish market. Digital marketing is essential for businesses nowadays and has become a significant factor for business companies for improving and implementing their marketing strategies. READ MORE