Essays about: "effective in promotions"

Showing result 1 - 5 of 8 essays containing the words effective in promotions.

  1. 1. They Framed Me! Promotional Framing in a Digital Environment

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Maximos Tzovaras; Filip Töveberg; [2022]
    Keywords : E-commerce; Price Promotion; Framing; Discount Depth;

    Abstract : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. READ MORE

  3. 2. Cost effective and sustainable grocery shopping

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Oscar Andersson; Erik Lundow; [2020]
    Keywords : Groceries; Shopping; Discounts; Savings; Digitalisation; Cross-shopping; Sustainability;

    Abstract : The aim of the study is to see if a digital tool can combine the benefits of shopping online, with the perks of purchasing groceries in a physical store. Previous research in the area has found that grocery shopping online isn’t growing at the same pace as normal retail shopping online. READ MORE

  4. 3. The Impact of Influencer Marketing on Consumers' Attitudes

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Johan Grafström; Linnéa Jakobsson; Philip Wiede; [2018]
    Keywords : Millennials; Influencer Marketing; Attitudes; Trust; Loyalty; Elaboration Likelihood Model;

    Abstract : Background Influencer marketing has evolved from traditional marketing strategies such as print ads, celebrity endorsement, and digital marketing. Influencer marketing is in comparison to the previously used strategies a new phenomenon that had its major increase during 2016. READ MORE

  5. 4. Gamified sales promotions vs BOGO sales promotions, a study comparing the effectiveness of rear-loaded incentive programs against each other

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Karl Rystadius; Charles Houdoy; [2013]
    Keywords : Sales Promotions; Gamification; BOGO; Effectiveness; Consumer Behavior;

    Abstract : Gamification as a promotion method is something that has been gaining increasingly in popularity during recent years. Due to this fact we wanted to investigate if this technique is as effective as many claim it is. READ MORE

  6. 5. Customer satisfaction in E-Commerce : A case study of China and Bangladesh

    University essay from Institutionen för ekonomi och it

    Author : Habibur Rahman; Han Lili; [2011]
    Keywords : E-commerce; E-commerce Customer Satisfaction;

    Abstract : As information technology and the popularity of Internet technology and in-depth applications, e-commerce is at unprecedented pace. People become more and more the focus of attention. At present, relatively fast development of e-commerce activities are online sales, online promotions, and online services. READ MORE