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Found 4 essays matching the above criteria.

  1. 1. Marknadsföring av köttlådor : en fallstudie av tre lantbruksföretag

    University essay from SLU/Dept. of Economics

    Author : Olle Andersson; Vilhelm Linde; [2019]
    Keywords : inbound marketing; word-of-mouth; köttlådor; närproducerat; digitalisering; sociala medier; marketing channels;

    Abstract : Marknadsföring innebär att hitta sätt att nå ut till marknaden med en produkt eller en tjänst. Innovativa lösningar är ofta effektivt för att nå ut till konsumenter och traditionella kanaler såsom tidningar, radio eller tv används ofta. READ MORE

  3. 2. Exploring the Use of Freight Exchange E-marketplaces in Sweden: The Perspective of the Transport Service Provider

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Andres Rios Lam; [2018]
    Keywords : e-marketplace; freight exchange; logistics; transport service provider; carrier; portfolio.; Social Sciences;

    Abstract : A statistic released this year (2018) by the World Road Transport Organization shows that more than 80% of inland freight is moved by road. Frequent e-commerce activities and end-consumer demands on delivery performance have increased transport needs yet fill rates have decreased. READ MORE

  4. 3. Blockchains and Coordination Failure in Cross-Border Payment Systems: Overcoming the Penguin Effect

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : James Finucane; [2017]
    Keywords : Coordination failure; Game theory; Network effects; Excess inertia;

    Abstract : The blockchain has been described as a "foundational" technology that has the potential to fundamentally alter the banking system. Its core feature is the enablement of an electronic peer-to-peer money transfer system without the presence of intermediaries. READ MORE

  5. 4. The differences between Groupon and other group-buying intermediaries: : from transactional and relational coordination perspectives

    University essay from Företagsekonomi

    Author : Yijing Jia; Qiongshen Wu; [2011]
    Keywords : group-buying; Groupon; electronic intermediaries; transaction cost; network;

    Abstract : Groupon is a popular group-buying website offering daily deals and has experiencedfast growth. It has attracted amounts of imitators and they sprang up all over the world.We treat this phenomenon by taking Groupon as an intermediary executing coordinationbetween merchants and customers in the group-buying activities. READ MORE