Essays about: "employer organisations"
Showing result 16 - 20 of 35 essays containing the words employer organisations.
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16. The Impact of Culture on Perceived Employer Attractiveness
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : As the years go on the struggle to attract the most talented people has gotten increasingly fierce for organisations all over the world. In order to help them win this struggle organisations have developed a tool. This tool is employer branding, which is when an organisation implements marketing strategies to human resource activities. READ MORE
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17. Behind the Scenes of an Attractive Employer Brand
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The aim with this research is to contribute to a holistic understanding of employer branding as a co-created process between the employer and the employees. This is done via capturing employees’ stories about an attractive employer. Theories of culture, sensemaking and storytelling are used as a theoretical starting point. READ MORE
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18. Do emotions matter? A quantitative research in Employer branding.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Employer branding is a key concept when managing human resources. Such management distinguishes the possibility to increase attractiveness with the use of employer brand associations when being an employer of choice. READ MORE
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19. The Unintended Negative Effects of Employer Branding: A Perceived Brand Promise Breach - A Quantitative Investigation of How Employees Perceive a Breach in a Brand Promise Created by Employer Branding
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Employer branding (EB) has been praised for many years as a great tool for attracting, recruiting and retaining talented employees. In an increasingly competitive employment environment, more organisations than ever are investing more resources than ever into their employer brands. READ MORE
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20. Why Purpose? A quantitative study on the impact of a communicated corporate purpose on consumers' and potential employees' brand reactions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The purposes of organisations is an increasingly discussed topic and during recent years, more and more companies have started to communicate their corporate purpose to consumers. Consumers as well as employees increasingly desire meaning with their consumption and in their careers. READ MORE
