Essays about: "employer organisations"

Showing result 11 - 15 of 35 essays containing the words employer organisations.

1. 11. Attracting women in the war for talent: The impact of gender diversity in recruitment advertisements

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elin Hofmann; Alma Holst; [2018]
   Keywords : recruitment advertising; gender diversity; relational demography; signalling theory; tokenism theory;

   Abstract : With a gender diverse talent pool and prophecies of gender diversity levering organisational efficiency and superior performance, why are today's corporations failing to present gender diverse organisations? As business leaders blame a lack of female applicants, examining the efficiency of popular attempts to attract female talent is of great interest. Despite a shared notion among organisations that portraying a diverse workforce in recruitment advertisements widens the pool of applicants, little is known about the impact gender diverse ads have on prospective applicants. READ MORE

3. 12. Case Competitions as a Tool to Build Brands and Reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Judith Armenteras; Iris Politiek; [2018]
   Keywords : Corporate Case Competitions; strategic brand management; case competitions; brand reputation; internal branding; employer branding.; Business and Economics;

   Abstract : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. READ MORE

4. 13. Understanding Millennials' Workplace Preferences : A Study on Choosing and Becoming Loyal Towards an Employer

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Elin Forsslund; Julia Halin; [2018]
   Keywords : Millennials; Workplace; Recruitment; Turnover Rate; Preferences; Loyalty;

   Abstract : Employees choosing their employer rather than the employer choosing their employees have resulted in an increased interest of understanding what is requested among today's workforce. The growing generation of the labour market, Millennials, have been shown to create difficulties for organisations, in form of an increased turnover rate among them. READ MORE

5. 14. What Influences Employees to Become Digital Advocates? : A Quantitative Study of the Relationship Between Employer Branding and Digital Employee Advocacy in Industrial Organisations

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Josefin Ilic; Matilda Tranell; [2018]
   Keywords : Digital employee advocacy; employee advocates; social media; employer branding; organisational commitment; industrial organisations; brand advocacy; communication strategy.; Digitala förespråkare; anställda som förespråkare; sociala medier; employer branding; organisationsengagemang; industriella organisationer; varumärkesstrategi; kommunikationsstrategi.;

   Abstract : Since the introduction of social media, the corporate communication landscape has changed significantly, and thus organisations need to find new innovative ways to communicate. One emerging strategy is digital employee advocacy, which ultimately means that employees voluntarily endorse their employers on social media platforms. READ MORE

6. 15. Empty Labour and A Multidimensional Analysis of Commitment - A Case Study of Two Different Organisations

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emil Mollestam; Arvid Lydrup Olsson; [2018]
   Keywords : Empty labor; empty labour; commitment; multidimensional; career; job involvement; enduring; coping; subjectivity; contextual; Business and Economics;

   Abstract : The aim of this master’s thesis is to explore the interplay of commitment and empty labour in two widely different organisations. Empty labour can be described as when you are doing anything else than your official working tasks. READ MORE