Essays about: "Olivia Andersson"

Showing result 1 - 5 of 6 essays containing the words Olivia Andersson.

1. 1. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction

   University essay from Umeå universitet/Företagsekonomi

   Author : Olivia Andersson; Zara Karbalai; [2023]
   Keywords : Talent; talent management; talent management lifecycle; talent management process; Attracting; attracting talent; attracting talent management; Employer branding; Employer branding and talent management; Employer branding and P-O fit; Employer branding and attraction; North; North of sweden; talent north of Sweden; P-O fit; P-O fit and talent management; P-O fit and employer branding; Context; Context and strategy; Talent attraction and context; global talent management;

   Abstract : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. READ MORE

3. 2. Platformisation - An exploratory study on how organisations can adopt a platform business model

   University essay from Göteborgs universitet/Graduate School

   Author : Olivia Andersson; Linnéa Pettersson; [2022-08-04]
   Keywords : Business transformation; challenges; digital transformation; key success factors; platform; platform business model; platform economy; platformisation; platform strategies;

   Abstract : The emergence of digital technologies has altered new opportunities and profoundly changed how organisations are structured and operate, giving rise to the platform paradigm. In a rapidly changing environment, platforms can quickly respond to new conditions and significantly increase customer value. READ MORE

4. 3. Usability in a car pooling web application : In a carpooling application, how should information be displayed to improve usability with focus on effectiveness and attitude?

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Emilia Bylund Månsson; Olivia Jacobsson; Ludvig Hedlund; Martin Forsberg; William Rimton; Ossian Andersson; Wilma Adelsköld; Oskar Gunnarsson; William Wallstedt; [2022]
   Keywords : Usability; carpooling; web application; attitude; effectiveness; display;

   Abstract : Usability is one important factor for customers to reach satisfaction. The purpose of this report was to investigate how information should be displayed on a carpooling web application to increase usability, focusing on the aspects of effectiveness and attitude. READ MORE

5. 4. From Green to Blacklisted : How Brand Forgiveness influences Brand Loyalty

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Gustav Andersson; Olivia Lindgren; [2022]
   Keywords : Greenwashing; Transgression; Brand Forgiveness; Attitudinal Brand Loyalty; Trust; Trustworthiness;

   Abstract : Greenwashing is a frequent issue within the FMCG industry, such as vague ecological claims and misleading communication. When a brand is accused of greenwashing it is important to understand how to manage this transgression, since both forgiveness and loyalty are concepts that are affected. READ MORE

6. 5. Mass Media Logic and Social Media Logic in News on Facebook

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Olivia Andersson Hjelm; [2022]
   Keywords : media; news; social media platforms; Facebook; mass media logic; social media logic;

   Abstract : The aim of this study is to explore how three Swedish media outlets adhere to mass media logic and social media logic in articles on their websites and the corresponding Facebook posts on their Facebook pages. The media outlets are SVT (Sveriges Television), Dagens Nyheter and Expressen. READ MORE