Essays about: "entry china market"

Showing result 21 - 25 of 55 essays containing the words entry china market.

  1. 21. Illusion of symmetry between institutional contexts : A thesis of how asymmetry in managers perception on cultural and institutional distance affect the extent of firms’ adaptation to a different institutional context.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Maja Tinggren; Shuang Wang; Loza Wanna; [2014]
    Keywords : Illusion of symmetry; Cultural distance; Institutional distance; Adaptation of business practices;

    Abstract : Internationalization of firms has been an on-going process for many years, however, over the recent years, there has been radical changes in the business world, which has created a more competitive business environment for firms. This change in the business environment has not been an easy process nor is it anticipated to get any easier. READ MORE

  3. 22. SMEs modes of entering in China : A Multiple Case Study of Swedish firms entering in China

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victor Carlsson; Mohammad Khan; [2014]
    Keywords : Small and Medium Enterprises SMEs ; Entry mode; Market entry; China; External;

    Abstract : Purpose - The purpose of this research is to investigate market entry modes selection of Swedish SMEs concerning their entry in Chinese market. The information we extracted from various Swedish SMEs may to some extent functional to other Swedish SMEs as well while seeking to enter in the foreign market. READ MORE

  4. 23. Successful Entry Strategies on the Chinese Market : -A Case Study of a Swedish Industrial Company: SKF

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Lijing Yu; Yun Fu; [2013]
    Keywords : SKF; Entry strategy; Successful factor; Chinese market; Different perspective;

    Abstract : Nowadays, the Chinese market is attracting more and more attention from foreign countries, which consider China as a potential partner. Making feasible decisions is the foundation of accessing success in the Chinese markets. READ MORE

  5. 24. SSAB Global Business Development : A Study of the International Marketing Expansion Model for HWP in China

    University essay from Akademin för ekonomi, samhälle och teknik

    Author : Josefina Jie Löwgren; [2013]
    Keywords : international marketing; internationalization; marketing expansion model in China; entry model; SSAB; business network; the Chinese market; transfer of knowledge within MNC; Hardox Wearparts; franchising; franchises;

    Abstract : The purpose of the research is to assess if the franchising conceptual model is an applicable model for the HWP international market expansion in China.  The assessment will be carried out through the extensive investigations into SSAB/HWP internal and external forces including transfer of knowledge in the MNC, position building in business networks, products positioning and sales situation on the Chinese market to define the risk and opportunity. READ MORE

  6. 25. The road to China - The relationship between entry strategy and intellectual property on the Chinese truck market

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Forsman; Mathilda Eriksson; [2013]
    Keywords : China; IPR; entry mode; joint venture; governmental regulation;

    Abstract : Commercial motor vehicles is one of the restricted industries in China and also an industry where market potential is enormous. For foreign commercial vehicle manufacturers market entry is only possible through highly regulated joint ventures with a domestic partner that requires transfer of core-technology. READ MORE