Essays about: "example of case analysis marketing environment"

Showing result 1 - 5 of 6 essays containing the words example of case analysis marketing environment.

  1. 1. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

    University essay from Umeå universitet/Företagsekonomi

    Author : Emelie Rantatalo; Linda Jonsson; [2023]
    Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

    Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

  3. 2. Enabling behaviour change : community-based social marketing strategy in Malmö

    University essay from SLU/Dept. of Economics

    Author : Maxim Vlasov; [2015]
    Keywords : behaviour change; community; practice theory; recycling; social marketing; sustainable lifestyle;

    Abstract : Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda. READ MORE

  4. 3. Företags sociala ansvar och deras varumärkesidentiteter : en studie kring hur tre företag använder CSR för att påverka sina varumärken

    University essay from SLU/Dept. of Economics

    Author : Simone Beck-Friis; Elin Svensson; [2014]
    Keywords : CSR; brand image; brand identity; varumärkesidentitet; varumärke; The Body Shop; Patagonia; Max Hamburgerrestauranger; Identitetsprisma; CSR- pyramid;

    Abstract : Dagens konsumenter efterfrågar i allt större utsträckning företagens engagemang gentemot miljö och samhälle. För vissa är Corporate Social Responsibility, CSR, ett krav för att konsumera en tjänst eller produkt. Verksamheter som arbetar med CSR kan stärka sina varumärken samt differentiera sig mot konkurrenterna i branschen. READ MORE

  5. 4. Internationalization of Enterprise-solution Software: From Understand Your Product to Understand Your Network

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Xin Guo; [2011]
    Keywords : Internationalization process; Business network; Enterprise software;

    Abstract : Due to the characteristics of software, software products have been considered products with "pure" profits which are suitable to be sold in the international market. Enterprise software is one typical type of software which is mainly sold in business market. READ MORE

  6. 5. Cultural labour management in Finland : Multicultural Working environment in Riihimäki Würth Ltd., Finland; MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Esther Nzungwa Leander; [2009]
    Keywords : Cultural labour marketing; Finnish working culture; multicultural working environment.;

    Abstract : Aim: The aim of this study is to explore, discuss and analyse patterns that make up a successful multicultural labour marketing and management. Riihimäki Würth Ltd. employees´ experiences have been used as an example of multicultural labour management. READ MORE