Essays about: "fashion, media"
Showing result 11 - 15 of 208 essays containing the words fashion, media.
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11. #DeGenderFashion : A Visual Analysis of How Fashion Is Used to Challenge Gender Norms and Heteronormative Expectations
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : The study aims to answer the question of whether fashion can communicate meaning, by addressing how creators on Instagram challenge dominant gender norms through fashion, with a focus on the activist movement of #DeGenderFashion. The research questions will be answered using fashion theory and gender theory as guiding points, with literature on social media activism, representations of gender, and cultural studies giving further insight into the dynamics of the movement. READ MORE
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12. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. READ MORE
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13. Exploring the Use of Attention for Generation Z Fashion Style Recognition with User Annotations as Labels
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : As e-commerce and online shopping have increased worldwide, the interest and research of intelligent fashion systems have expanded. Given the competitive nature of the fashion market business, digital marketplaces depend on determining customer preferences. READ MORE
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14. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE
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15. The TikTok effect: How TikTok is shaping the way we consume music
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE