Essays about: "fashion branding"

Showing result 16 - 20 of 74 essays containing the words fashion branding.

  1. 16. How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : May Demangeot; [2021]
    Keywords : Rebranding; Heritage Brand; Brand Identity; Logo; Visual Communication; Social Sciences;

    Abstract : Brands in the fashion industry are currently going through extensive changes in their visual expressions. Logos are being redesigned to appear more simplistic and are leaving behind their complex and well-established design. READ MORE

  3. 17. Employer Branding – An ongoing Change and Translation - A qualitative article of how consultants translate their ideas of Employer Branding and act upon them in practice

    University essay from Göteborgs universitet/Graduate School

    Author : Cajsa Holm; Arlinda Pllana; [2020-06-22]
    Keywords : Employer Branding; Employer Branding Practices; Employer Value Proposition - EVP; Employer Branding Consulting; Translation;

    Abstract : This article aims to analyse how an Employer Branding consultancy firm strategically works with identifying and implementing Employer Branding into other organisations. A case study was conducted using primarily 16 semi-structured interviews between Employer Branding Specialists, Senior Managers, and Partners, as well as document analysis, digital- and physical observations. READ MORE

  4. 18. Appropriation or Appreciation? Examining the Phenomenon of Cultural Appropriation in Fashion Branding

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Thi My Huyen Tran; [2020]
    Keywords : Cultural Sciences;

    Abstract : Due to the social revolution, social issues such as racism, human justice and cultural appropriation have evolved rapidly and included in many aspects of life. Brands are taking advantage of cultural values and/ or artifacts to promote for their equities yet acknowledging the possible backfire that would damage their reputation. READ MORE

  5. 19. Sustainability in the Fast Fashion Industry. A quantitative Study on Consumers’ Brand Attitude towards Green Brand Extensions andits Effects on Brand Loyalty.

    University essay from Umeå universitet/Företagsekonomi

    Author : Celina Hinzmann; Rebecca Stark-Nässlin; [2020]
    Keywords : Fast fashion; Fast Fashion Industry; Sustainability; Consumer behavior; Brand extensions; Green brand extensions; Green line extensions; Green category extensions; Brand attitude; Brand loyalty; Brand Switching;

    Abstract : Only a few industries face challenges regarding sustainability to the same extent as the fashion industry being one of the largest consumer industries and the second most polluting industry in the world. These challenges are encouraged by the fast fashion business model, which is dominant in the sector and relies on the quick responsiveness to latest fashion trends while maintaining low prices, encouraging more consumption and shorter product life cycles. READ MORE

  6. 20. The Art of Scarcity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexandra Brüchert; Lorenzo Dirksz; Nsunge Kaniki; [2020]
    Keywords : Scarcity; Luxury Branding; Fashion Branding; Contemporary Art; Limited Editions; Business and Economics;

    Abstract : The purpose of this paper is to explore the phenomenon of scarcity in branding within the fashion industry. Secondly, the aim is to show how fashion brands can utilize scarcity as a branding tool to transform products into luxury collector’s fashion items. The research shows that there are several connections between the presented cases. READ MORE