Essays about: "fashion company sweden"

Showing result 21 - 25 of 41 essays containing the words fashion company sweden.

1. 21. A Channel Approach to Fashion

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Rebecca Buvari; Tiffany Dosé; Brita Vonstad; [2014]
   Keywords : Channel Strategy; Market Channels; Online Stores; Physical Stores; Apparel Industry; Multi-Channel Strategy; Internet;

   Abstract : Background – Previous research has evaluated different distribution systems and chan-nels that companies operate through. However, research primarily has focused on the richness of online channels rather than the value of physical stores. The following report will examine the reasons and implications underlying the choice of channel strategy. READ MORE

3. 22. Risks in a fashion supply chain : A case study of CSR in India

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : ANNA-MARIA LENNEGREN; KJELL; [2014]
   Keywords : risks; risk mitigation; CSR; CSR implementation; supply chain management;

   Abstract : Through a case study conducted in India, of a Swedish fashion company, this thesis aims to investigate how Corporate Social Responsibility (CSR) can mitigate risks in a global fashion supply chain. By investigating CSR activities carried out by a Swedish fashion brand with its suppliers in India, the thesis shows both benefits and obstacles regarding CSR implementation. READ MORE

4. 23. Factors that Affect the Strategic Choice of Sales Channels : A Study of the Swedish Clothing Retail Industry

   University essay from KTH/Entreprenörskap och Innovation

   Author : DANIEL BIÖRCK; TOM THOMASSON; [2014]
   Keywords : clothing retail industry; sales channels; factors; online shop; brick-and-mortar; retailers.;

   Abstract : The clothing retail industry has developed globally and is today one of the world’s largest industries. In recent years, Sweden has developed a competitive fashion industry, where the new trend in e-commerce is clear. READ MORE

5. 24. The internationalization pattern of a Swedish Fashion Company - A case study of Lindex

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jin Bergsten; Jacqueline Tradefelt; [2013-07-16]
   Keywords : Internationalization; knowledge; low-cost fashion garment segment; Swedish fashion; foreign expansion; Central Europe; Russia; the Middle East;

   Abstract : To internationalize has become an increasingly common means for growth as the developed markets in Europe exhibits a highly competitive environment leading to saturation in their domestic markets. With the emerge of the globalization and the rise of emerging markets new opportunities arise, which is positive for smaller countries like Sweden that are dependent on international activities. READ MORE

6. 25. From likes to commitment : a case study of micro companies’ social media usage

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : JOHANNA AHLÉN; FANNY BENGTSSON; [2013]
   Keywords : Social media; Communication; Micro company; Fashion retail industry; Digital marketing; Sport and outdoor industry;

   Abstract : The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. READ MORE