Essays about: "Multi-Channel Strategy"
Showing result 1 - 5 of 15 essays containing the words Multi-Channel Strategy.
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1. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. READ MORE
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2. Designing Distribution Channel Strategies in the Digital World : An Exploratory Case Study on a Swedish Manufacturing Film
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Digital transformation has led to major shifts in the customer landscape and the roles of distribution channel partners, resulting in implications for the distribution channel strategy of manufacturing firms. Whereas previous research in the field focused primarily on the impact of the shifting customer landscape, a gap in the literature was identified concerning digital transformation in relation to a manufacturing firm's distribution channel strategy. READ MORE
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3. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. READ MORE
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4. Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting Seminar Date: 30th May 2016 Course: BUSN39 Business Administration: Global Marketing Authors: Irene Grimani & Alfredo Privitello Supervisor: Ulf Johansson Key Words: Store image; format development; pick-up point; traditional format; store image dimensions; store image attributes; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation Purpose: The purpose of this research was to explore the effects on store image of a new format development. Specifically, the researchers investigated the new pick-up point format recently introduced in the homefurnishing sector. READ MORE
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5. Developing a WMS in an omni-channel environment
University essay from Lunds universitet/Teknisk logistikAbstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE