Essays about: "fashion influence people"

Showing result 11 - 15 of 24 essays containing the words fashion influence people.

  1. 11. Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Fanlv Jin; [2019]
    Keywords : Eco-conscious apparel; Theory of planned behavior; Sustainable consumption in China; Willingness to pay a price premium; Sustainable fashion; Apparel containing recycled fibers;

    Abstract : Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. READ MORE

  3. 12. Do they have to be "boys" or "girls" - can't they simply be children?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emelie Franzén; Anela Hamzic; [2018]
    Keywords : gender neutrality; norms; incongruity; visual merchandising; in-store marketing;

    Abstract : The gender debate has become more and more apparent in recent years, not least in the fashion industry for children. Messages, prints, colors and not least how clothes are presented in the store has highly been discussed in media. READ MORE

  4. 13. Antecedents of buying intention towards bio-cotton clothing : A quantitative study among young business students at USBE

    University essay from Umeå universitet/Företagsekonomi

    Author : Sheng Liu; Bobo Tiger; [2017]
    Keywords : sustainable consumption; bio-cotton clothing; Theory of Planned Behaviour; Theory of Perceived Risk; purchase intention;

    Abstract : Due to the growing involvement of external stakeholders including pressure groups such as Greenpeace, sustainability issues have increasingly become a focus point in the business sector. Thereby, many businesses began to integrate sustainability into their corporate mission and vision. READ MORE

  5. 14. The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Mariama Manneh; [2017]
    Keywords : Social Media; Ecommerce; Fast Fashion; Retailer; Social Marketing;

    Abstract : Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. READ MORE

  6. 15. How Promoted Social Entrepreneurship Activities Influence Consumers' Perceptions and Purchase Decisions

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Hanna Rusanen; Alena Lashkova; Pinja Luoma-Nirva; [2015]
    Keywords : Social entrepreneurship; consumer purchase decision; consumer perception; social entrepreneurship activities; fashion industry;

    Abstract : Social entrepreneurship is a promising approach in addressing social issues, however, it is still relatively new to consumers. There is an increase in demand for products that have a positive social reputation. In order to reach consumers, social enterprises need promotion. READ MORE