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Showing result 1 - 5 of 235 essays matching the above criteria.
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1. Beauty and the Digital Beast: An exploratory study on what variables are affecting the process of digitalization within retail and why the beauty industry is lagging behind
University essay from Lunds universitet/ProduktionsekonomiAbstract : This master thesis project applies a mixed methods approach to fulfill the purpose of exploring how and in what ways digitalization transforms different retail categories. A theoretical framework is formulated using existing theories and research, from which four key variables are identified: distribution, interaction, competition and product offering. READ MORE
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2. A study on consumer perception of clothes repair and opportunities for brand intervention
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE
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3. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.
University essay fromAbstract : Abstract Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. READ MORE
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4. Control Aid Implementation -Modelling and simulation of triple extruder-
University essay from Lunds universitet/Kemiteknik (CI)Abstract : In the production of their High Voltage Direct Current Cables (HVDC) and High Voltage Alternating Current Cables (HVAC), NKT uses triple extruders to create layers of insulation and semi-conduction. A model to predict the effect of extruder inputs on the cable’s insulation and semi-conducting layers has been created and trained to predict the extruder in discrete time. READ MORE
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5. Does Brand Personality Beat Sustainability Claims?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE