Essays about: "foreign background"

Showing result 21 - 25 of 244 essays containing the words foreign background.

1. 21. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Junjie Gu; Shengming Qi; Yanchen Li; [2022]
   Keywords : perceived brand globalness; perceived functional benefits; perceived symbolic benefits; purchase intention;

   Abstract : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. READ MORE

3. 22. Family Business Internationalisation : An Exploratory Study of Home Market Networks and Elaboration on the Revised Uppsala Model

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Laura Bauske; Merve Beyza Kubilay; [2022]
   Keywords : family business; internationalisation; network relationships; home market; international business theory; Uppsala model;

   Abstract : Background: Following the ongoing globalisation, family businesses have been inclined to grow their businesses outside of their home markets. While academic attention has been devoted to family business internationalisation, it has mainly taken a family-focused perspective. READ MORE

4. 23. Business Model in a foreign country : A case study on Multi-business models and strategy development in different markets - based on a collaboration with Würth AB. 

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Ajla Besic; Hira Hafeez; [2022]
   Keywords : Business Administration;

   Abstract : Background: While discussing the importance of the right Business Models for a company and searching for the relevant information within the field, we usually get to read about the challenges that appear with identifying the right Business Model especially if it is a case of Multi-Business-Modeling - there are still challenges and uncertainties in why some business models and strategies work in some cases and in other cases they do not. What is usually pointed out are the differences that appear, usually focused on leadership and not enough developed business models. READ MORE

5. 24. Migration Background and Preterm Birth in Sweden : A multigenerational register-based cohort study

   University essay from Stockholms universitet/Institutionen för folkhälsovetenskap

   Author : Lovisa Hellsten; [2022]
   Keywords : Preterm; Intergenerational; Multigenerational; Migration; Sweden; Gestational age;

   Abstract : The aim of this study was to compare preterm birth (PTB) in daughters (G2) and granddaughters (G3) of foreign- and Swedish-born women (G1), to evaluate patterns in PTB in relation to migrant background over generations. A multigenerational cohort study was conducted using register data. READ MORE

6. 25. Promoting Listening in the Public Sphere : Practitioner’s Perspectives in Malmö

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Caroline Ulvros; [2022]
   Keywords : political capabilities; public sphere; critical pedagogy; citizenship; conscientization; Iris Young; Susan Bickford; Markus Holdo; Irene Bloemraad;

   Abstract : This essay examines how projects aspiring to improve the democratic inclusion of minorities are intended to change how the majority society listens. Assuming that the recognition of marginalized individuals as political equals is central to social change, the recognition of their voices in public spheres is deemed crucial for empowerment. READ MORE