Essays about: "generation x y"

Showing result 11 - 15 of 29 essays containing the words generation x y.

1. 11. Why we trust What we trust

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofi Hagander; Hampus Harrysson; [2020]
   Keywords : Brand Trust; Financial Services; Non-traditional Advertising; Consumption Values; Generation X and Y; Business and Economics;

   Abstract : Title: Why we trust What we trust Seminar date: 2020-06-04 Course: BUSN39 Degree project in Global Marketing, 15 credits Authors: Sofi Hagander & Hampus Harrysson Supervisor: Veronika Tarnovskaya Keywords: Brand Trust, Financial Services, Non-traditional Advertising, Consumption Values, Generation X and Y Thesis purpose: Aims to enrich the understanding of how non-traditional advertising in financial services affects consumers' brand trust and if this perception differs between the generational cohorts X and Y. Methodology: This study is based on a philosophy of social constructionism. READ MORE

3. 12. Automation of robust Pareto front-based radiotherapy treatment planning for prostate cancer patients

   University essay from Lunds universitet/Sjukhusfysikerutbildningen

   Author : Niklas Eliasson; [2019]
   Keywords : Medicine and Health Sciences;

   Abstract : Purpose/objective The main objective was to create a software that automates the process of creating treatment plans used for Pareto front-based dose planning for prostate cancer patients. A second objective/purpose was to add a robustness test to this program to evaluate the effect of prostate movements on the treatment plans. READ MORE

4. 13. How do social media marketing activities influence customer equity and purchase intention : An empirical study of hotel industry based on Y-Generation.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Haggah Macharia; Ying Cheng; [2019]
   Keywords : Social media; Social media marketing activities; Customer equity drivers; Purchase intention; information richness.;

   Abstract : Purpose: The purpose of this study is to investigate the influence of social media marketing activities on customer equity and how that drive affects purchase intention in the context of the hotel industry with the perspective of Y-Generation. Design/methodology/approach: An explanatory, deductive, quantitative research approach and cross-sectional research design were utilized within this research, where self-completed questionnaires were distributed online with a number of 136 valid responses collected. READ MORE

5. 14. Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Marléene Johansson; Emma Persson; [2019]
   Keywords : Impulse buying; Impulsive buying behavior; Generation X; Generation Y; Apparel online purchases; Revised CIFE;

   Abstract : Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. READ MORE

6. 15. The Perceptions of Swedish Generation Z on Leadership Traits

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Fredrik Johansson; Hendrik Van Dam; [2018]
   Keywords : ;

   Abstract : Generational cohort theory suggests that shared events and influences in people’s forming years shapegenerational values and common beliefs. Leadership traits theory focuses on trying to predict emergence, effectiveness and promotion of leaders by investigating traits (roughly personal qualities or characteristics) that those leaders, or leader candidates, display. READ MORE