Essays about: "generation x y"

Showing result 21 - 25 of 29 essays containing the words generation x y.

  1. 21. The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Cristina Fernández Hidalgo; Larry Mikano; Tom Vermeersch; [2016]
    Keywords : Co-branding; Luxury Fashion; Brand Equity; Consumer-based; Collaboration; Perceived Quality; Brand Image; Brand Loyalty; Generation Y; Generation X; London.;

    Abstract : The co-branding strategies are gaining attention from research due to the special difficulties of implementing a collaborative strategy. Hence, this paper evaluates the effect of the co-branding strategy between a luxury brand and a high-street retailer on the luxury consumers’ brand equity of the luxury brand post-co-branding. READ MORE

  3. 22. Generations and intention to leave current job : Belgian nurses in the workplace

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Nele De Vos; [2016]
    Keywords : Generation X; Generation Y; Baby Boom; nursing; voluntary turnover intention; Belgium.;

    Abstract : This master thesis aims to identify work-related factors making Belgian nurses consider leaving their job voluntary and to compare the work-related factors across different generations. The purpose of this master thesis has a descriptive nature of research. READ MORE

  4. 23. Perception of advertising strategies : -a qualitative study comparing Generation X and Generation Y

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sandra Karlsson; Amanda Kälvehed; Malin Sköld; [2014]
    Keywords : ambient advertising; traditional advertising; Generation X; Generation Y; perception; visual perception; Sweden.;

    Abstract : Advertising is a major part of the communication between companies and consumers. It is supposed to create awareness and attention toward the aimed target group. For an advertisement to get the right response it is important for companies to create and uphold a relationship with their consumers. READ MORE

  5. 24. Variant Calling and Microarray Expression Analysis in Pancreatic Islet Samples

    University essay from Lunds universitet/Examensarbeten i bioinformatik

    Author : Olof Asplund; [2014]
    Keywords : Biology and Life Sciences;

    Abstract : Abstract This article describes the creation of a pipeline for variant calling from high-throughput next-generation exome and RNA sequencing data using commonly used bioinformatics tools. High-throughput sequencing data from six pancreatic islet cell samples were analyzed using the pipeline, and the resulting variant calls were validated against chip genotyping data from the same individuals. READ MORE

  6. 25. Effects of a Forest Clearing: Experimentaland Numerical Assessment

    University essay from KTH/Mekanik

    Author : Tetsuya Nakamura; [2013]
    Keywords : ;

    Abstract : There is a renewed interest in the wind estimate over and around forest areas dueto the increasing demand of wind-energy resources. Many researches have been donewith simplied forest models. READ MORE