Essays about: "green consumer goods"

Showing result 11 - 15 of 19 essays containing the words green consumer goods.

1. 11. The Green Economy In Sweden. Drivers, Challenges and Opportunities.

   University essay from Lunds universitet/Miljövetenskaplig utbildning

   Author : Hanna Axelsson; [2015]
   Keywords : Green economy; sustainable development; Sweden; Earth and Environmental Sciences;

   Abstract : A green economy refers to an economy that is able to create economic welfare, while at the same time being environmentally sustainable. Some indexes, like the Global Green Economy Index and the OECD Better Life Index, ranks Sweden high in this area, while others, such as the Global Footprint Network, ranks the country low. READ MORE

3. 12. THE IMPACT OF CSR AND GREEN MARKETING ON CONSUMER BEHAVIOR--- ICA KVANTUM BORLÄNGE

   University essay from Avdelningen för ekonomi

   Author : Ruby E 130806 Kashif; [2013]
   Keywords : Key words: Corporate Social Responsibility CSR ; Green marketing; Environmental friendly products; Eco-labels; Grocery retailing; Consumer behavior.;

   Abstract : Aim: The concept of CSR is getting more attention among various fields but there has been a lack of research in enhancing the awareness of CSR within the field of retailing. In order to fill this gap, the aim of this study is to investigate the significance of CSR and green marketing (ecological labels) in the business of retailing while evaluating the affect of it on consumer behavior. READ MORE

4. 13. The Future is Female : A Study of Young Chinese Women's Behavior towards Luxury goods

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Joanna Holm; Sofia Green; [2012]
   Keywords : luxury; consumer behavior; young chinese women;

   Abstract : Purpose: The purpose with this paper is to improve the understanding for companies on what influences female Chinese consumers in the age 20-25 year old to buy luxury goods. Research question: What behaviors do 20-25 year old Chinese women consumers have in relationship to luxury goods? Method: The study is mainly consisting of a quantitative web-survey that consists of 100 respondents. READ MORE

5. 14. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

   University essay from Företagsekonomi

   Author : Magali Morel; Francis Kwakye; [2012]
   Keywords : Green marketing; marketing-mix; word of mouth; satisfaction; attitude; consumer intention;

   Abstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE

6. 15. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

   University essay from Avdelningen för ekonomi

   Author : Jan Barrish; [2011]
   Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

   Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE