Essays about: "group shopping"

Showing result 1 - 5 of 83 essays containing the words group shopping.

1. 1. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Xinying Liu; Zirong Wang; [2023]
   Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

   Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

3. 2. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

   University essay from Göteborgs universitet/Graduate School

   Author : Hanna Bratic; Ellen Lindeblad; [2022-08-04]
   Keywords : Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

   Abstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE

4. 3. Heritage cereals : tasty and sustainable? : acceptance and important qualities of heritage cereals

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Malin Ekblad; [2022]
   Keywords : heritage cereals; consumer awareness; consumer acceptance; consumer preference; food quality;

   Abstract : Heritage cereals, a group of cereals that have not been subjected to modern crop breeding, have been getting attention due to their generally high genetic diversity, traits like high drought and disease tolerance as well as high nutritional values. Knowledge about how consumers relate to heritage cereals in Sweden is limited, and therefore this thesis aims to, firstly, explore acceptance, awareness and preferences among a specific consumer group; students in the agriculture program at the Swedish University of Agricultural Sciences, and, secondly, quality perception in relation to heritage cereals among consumers, bakers and retailers, in a Swedish context. READ MORE

5. 4. Minska matsvinn i privathushåll : Utformning av ett grafiskt kampanjkoncept

   University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

   Author : Sara Lovisa Lagman; [2022]
   Keywords : ;

   Abstract : Matsvinn är ett stort miljöproblem och forskning visar på att den största delen av matsvinnet uppstår i hushållen, både i Sverige och globalt. Som konsumenter är vi den sista delen i livsmedelskedjan vilket innebär att vi har ett stort ansvar att ta tillvara på maten som har producerats och transporterats i många led innan den slutligen hamnar i vårt kylskåp och på vår tallrik. READ MORE

6. 5. Does Short-form Video Application Shape Your Life? : An Empirical Study of TikTok Usage and Persuasive Behavior Change in China

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Ruina Wang; [2022]
   Keywords : TikTok; Persuasive System Design; User Behavior Change; Human-Computer Interaction;

   Abstract : Persuasive Technology(PT) was pioneered by BJ Fogg. The theory has been developed in several aspects and applied in education, health, entertainment, and online shopping. Short-form video application TikTok first launched in the media market in 2016. READ MORE