Essays about: "how to develop a strategy in a company"

Showing result 1 - 5 of 203 essays containing the words how to develop a strategy in a company.

  1. 1. Assessing Subsidiary Performance in a Multinational Context - A single case study investigating practical procedures for performance measurement and underlying factors for performance creation.

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Anderberg; Simon Eliasson; [2023-07-18]
    Keywords : Performance; Subsidiary Measurement; Network Measurement; Capability Measurement; Performance Measurement System;

    Abstract : The path for successful performance is uncertain for any corporation, where there is no concise definition of performance and the objective of the organisation. The uncertainties and challenges related to the management of Multinational Corporations (MNCs) complicates the performance assessment of subsidiaries. READ MORE

  3. 2. From the Beach to the Sahara - A qualitative study of junior management consultants' identity work between billable projects

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Oscar Holmbergh; Jakob Hägglund; [2023]
    Keywords : Young Professionals; Professional Service Firms; Management Consulting; Underutilization; Identity;

    Abstract : The recent economic downturn has largely affected businesses around the world, resulting in decreased demand for management consultancy services. In combination with recent years' aggressive hiring strategies, this has put many junior management consultants in a position where their utilization rates have plummeted and time between billable projects has increased notably. READ MORE

  4. 3. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olli Autere; Jacob Sandnes; [2023]
    Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

    Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

  5. 4. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Schill; Ebba Flykt; [2023]
    Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

  6. 5. Risk Assessment of Digital Assets – Insurance Applications in Cryptocurrencies and NFTs

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Roberto Delgado Ferrezuelo; [2023]
    Keywords : Blockchain; NFTs; private key; phishing; floor price; rarity; cold wallet; hot wallet; risk premium; Technology and Engineering;

    Abstract : The aim of the project is to develop a framework for an insurance policy for digital assets. The project comprised several stages, starting with the identification of risks associated with these assets. Policyholders were then categorized into two groups based on a predefined rating factor. READ MORE