Essays about: "huawei case study"

Showing result 6 - 10 of 16 essays containing the words huawei case study.

  1. 6. The challenges of “cradle-to-cradle” strategy : A case study with Huawei Company

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Xiaoyu Zhang; Shuai Huang; [2019]
    Keywords : Cradle to Cradle; Cradle to Grave; Life Cycle Assessment LCA ; Circular economy; Linear economy; Upcycle; Technical cycle; Disassembly; Material composition; Reverse logistics; Recycling behavior.;

    Abstract : The cradle to cradle (C2C) is a sustainable business strategy that mimics the natural recycling cycle and waste is reused, the question of when and how to apply the C2C concept successfully in business is still controversial. This thesis takes Huawei, the leading enterprise in the mobile communication industry, as an example, and to investigate the challenges for Chinese mobile communication companies in implementing an effective C2C strategy to achieve a sustainable development. READ MORE

  3. 7. The use of Social Media in Marketing Management : A Multiple Case Study of B2B Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Liao Qin; Zong Shengyi; Ran XiYuan; [2018]
    Keywords : The use of Social Media in Marketing Management: -A Multiple Case Study of B2B Companies;

    Abstract : Importance of the Study: Over the last decade or so the B2C organizations are making full usage of the social media platform as a tool of their marketing mix. However, the adoption of social media in the marketing activities of the B2B sector has not quite registered the growth which the B2C organizations have. READ MORE

  4. 8. Did Huawei Fail in the Crisis? : Case studies of Crisis Communication for Chinese Multinational Enterprise on Social Media

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Jiashu Han; [2018]
    Keywords : Huawei; social media; multinational technology company; crisis communication strategy; cultural context;

    Abstract : This study analyzes crisis communication strategy of a Chinese multinational technology enterprise on social media and tests the effectiveness of the crisis response. This study conducts quantitative analysis on two social media crises experienced by Huawei Technologies Co. Ltd in 2017. READ MORE

  5. 9. Marketing Strategies of Chinese Mobile Phone MNCs in the European Market : - A Case Study of Huawei

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xiuyu Cao; [2017]
    Keywords : Smartphone; MNCs; Marketing Strategy; Competitive advantage; European market; Product innovation; Pricing Strategy;

    Abstract : The rapid popularisation of smartphones and the growth of the industry has attracted a large number of Chinese manufacturers. In terms of the long-term development and the increase of benefits, numerous Chinese manufacturers turn to the European market to seek the opportunities. READ MORE

  6. 10. Supply Side Risks Assessment of the Supply Chain : A case study of the Supply Side Risks Assessment in HUAWEI’s Supply Chain

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Zekang Feng; Rui He; Wen Zhu; Fazal Amin; [2017]
    Keywords : Supply Chain Risk; Risk Identification; Risk Assessment; Risk Mitigation; supply side; HUAWEI;

    Abstract : Research questions 1. What kind of risks in the supply side of HUAWEI supply chain can be identified? 2. How can supply side risks of HUAWEI supply chain be assessed? 3. READ MORE