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Found 2 essays matching the above criteria.

1. 1. Adapted Value Chain Analysis for Market Assessment of Emerging Life Science Markets. : A CASE STUDY OF A SWEDISH BIOTECH FIRM’S PROSCPECTS ON THE RUSSIAN MARKET

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Alexander Boikov; Christoffer Mebius; [2014]
   Keywords : value chain system analysis; life science; emerging market; Russian pharmaceutical and biotech market; market assessment;

   Abstract : Over the last decade, the life science industry has been facing shrinking revenues accompanied by increasing R&D costs, which resulted in an industry wide crisis acting as a catalyst for a change of the business model in the entire field of life science business. Emerging life science markets of the developing countries are growing rapidly and Western companies in this knowledge intensive industry have to expand in order to capture the scarce revenues. READ MORE

3. 2. Market Entry Strategies : The Case of Aura Light Entering the Bulgarian and Romanian Markets

   University essay from Handelshögskolan BBS

   Author : Tina Gloria Esho; Stella Georgieva Kostova; [2008]
   Keywords : Entry New Markets; Bulgaria; Romania; Case Study;

   Abstract : Developing countries are quite attractive destinations for foreign investments in various economic sectors.Whether an MNC can successfully enter these markets embodies the aptitude to understand the external macroeconomic and social environment of the host country. READ MORE