Essays about: "ikea company"

Showing result 1 - 5 of 131 essays containing the words ikea company.

1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Arefa Islam; [2023]
   Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

3. 2. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Ráhel Anna Balogh; Máté Kézy; [2023]
   Keywords : user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

   Abstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE

4. 3. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lauriane Martine Jambu; Nina Lotz; [2023]
   Keywords : digital transformation; retail industry; design system; dynamic capabilities; digital maturity; adoption; human factors; Business and Economics;

   Abstract : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). READ MORE

5. 4. Transforming Phase of Circular Business Model Innovation in IKEA:A Case Study from Circular Business Ecosystem Perspective

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Veronika Kral; [2023]
   Keywords : Circular business model; Circular business model innovation; Transforming phase; Circular economy; Circular business ecosystem; IKEA;

   Abstract : Circular economy has gained significant attention in the past decade as a potential solution to address sustainability challenges. Implementing circular business model in the core business operation of a company is referred as circular business model innovation (CBMI). READ MORE

6. 5. Visualization of High Load Transactional Data

   University essay from Lunds universitet/Certec - Rehabiliteringsteknik och Design; Lunds universitet/Ergonomi och aerosolteknologi

   Author : David Ravanelli; Anna Hjalmarsson Flodkvist; [2023]
   Keywords : Technology and Engineering;

   Abstract : IKEA is a Swedish company that has been the largest retailer of furniture for the past fifteen years. Selling orders worth EUR 44.6 billion in 2022, IKEA has to meet great logistic needs in order to maintain a functioning business. READ MORE