Essays about: "ikea s corporate strategy"

Showing result 6 - 10 of 13 essays containing the words ikea s corporate strategy.

  1. 6. Sustainable Community Development in the Supply Chains of Swedish Multinationals located in Developing Countries: A Case Study of the CSR Strategy at IKEA & Ericsson AB, using the HDI as a benchmark to measure progress.

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Irshaad Wadvalla; [2016]
    Keywords : Community Development; Corporate Social Responsibility; Ericsson; Human Development Index; IKEA; Sustainable Development; Sweden.;

    Abstract : This thesis is based on a case study approach investigating the impact of the Corporate Social Responsibility (CSR) strategies on community development in corporate supply chains that are located in developing countries. The cases chosen for the in-depth analysis are two notable Swedish multinationals, Ericsson, and IKEA. READ MORE

  3. 7. Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jonatan Storesund; Oskar Olsson; [2015]
    Keywords : IKEA.; Instagram; social media; brand stories; brand development; brand image; co-creation of value; Open-source branding; Business and Economics;

    Abstract : Title: Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study. Research problem: The research problem originates from the shifted power balance through the rise of social media. Whereby, organizational control of the brand image is starting to fade. READ MORE

  4. 8. Compatibility of Corporate Sustainability with a Cost Leadership Strategy

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Stanislas Bouvrain; Darius Sarka; [2015]
    Keywords : Sustainability; Cost Leadership; Strategy; Competitive advantage;

    Abstract : BACKGROUND Exploring literature about corporate sustainability and cost leadership strategy and to study the collusion of the two concepts through the case of Ikea. AIM Researching whether firms can align corporate sustainability approach to doing business on the imperatives of a cost leadership strategy. READ MORE

  5. 9. Stakeholder management in a multicultural environment : A case-study of a global retailer entering the Russian Market

    University essay from Handelshögskolan vid Umeå universitet

    Author : Dinara Izmaylova; Federica Zuccon; [2011]
    Keywords : stakeholder management; internationalization; cross-cultural management; global retailer;

    Abstract : Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position on the market. In particular, emerging markets are becoming a fertile field for investing resources due to their fast economic development and growing disposable income of the local population. READ MORE

  6. 10. A COMPARATIVE ANALYSIS OF CSR STRATEGIES, IMPLEMENTATION AND OUTCOMES : A Qualitative Case Study of IKEA, Starbucks and H&M

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Sadaf Afzal; Phunbubpha Thiengnoi; [2009]
    Keywords : CSR; EFQM model;

    Abstract : A business activity generates both negative and positive externality simultaneously for both the environment and the society. The basic idea is to minimize the negative externality and generate more positive externality. READ MORE