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Showing result 1 - 5 of 13 essays matching the above criteria.
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1. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. READ MORE
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2. IKEA’s Social Innovation Strategy at H22 : Understanding the Narrative of Social Innovation in Cities Through Living Laboratories and Communicating CSR
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : To increase the understanding of the role of CSR in global development practice, this study examined ‘The Oracle’ podcast series, one of IKEA’s projects at H22, Helsingborg’s open innovation platform and city expo. The current transformations in our communities are met with traditional CSR approaches which are being exchanged for innovative models that encourage participation, consultation and engagement. READ MORE
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3. To commit or not commit
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: To commit or not commit: An examination of employee commitment towards organizational CSR initiatives Course: BUSN39 Business Administration: Global Marketing Authors: Luis Ibbeken & Oliver Åkerman Key Words: Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training & education; leadership; IKEA; home furnishing retailer. Purpose: The purpose of this study is to examine how sales employees who are working in an organization that defines CSR as part of their corporate strategy commit towards CSR and how they communicate CSR messages in the customer interaction on the sales floor. READ MORE
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4. Combination of Sustainable Supply Chain Management and Green Marketing: Customer Expectations in Furniture Retail
University essay from Göteborgs universitet/Graduate SchoolAbstract : Sustainable supply chain management contributes significantly to make a product more sustainable, like by the use of raw materials from more sustainable, decrease in carbon footprint due to lighter material weight or increased transport efficiency and new technologies, or recyclability. With the emergence of an increasing demand for sustainable performance in the corporate world, and thus more sustainability communication, surprisingly sustainable supply chain or logistics related information is rarely included into a green marketing strategy. READ MORE
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5. Get consumers walk into the sustainability talk : an analysis of consumers' sustainability perception via business’s sustainable practice, focusing on a case study from IKEA
University essay from Lunds universitet/LUCSUSAbstract : As more and more companies are realizing the importance to integrate sustainability with their economic prosperity development, Triple Bottom Line functions as companies' Polaris to guide them to incorporate "People, Planet" considerations into their "Profit" seeking goal. Corporate social responsibility initiatives are adopted by many companies. READ MORE
