Essays about: "implement CRM"

Showing result 11 - 15 of 26 essays containing the words implement CRM.

1. 11. Investigation of Customer-Driven Innovation

   University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

   Author : Ikram Ullah; Muhammad Ayaz; [2013]
   Keywords : Customer-driven innovation; Idea generation; Communication channels; Motives; Benefits; Barriers.;

   Abstract : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. READ MORE

3. 12. Micro sized retailers’ usage of e-CRM : A study about how far micro sized retailers have implemented e-CRM and exploration of what factors can describe their e-CRM adoption.

   University essay from Ekonomihögskolan, ELNU

   Author : Linda Sjögren; Fredrik Fagerström; [2012]
   Keywords : e-CRM; growth orientation; micro sized companies; retailers;

   Abstract : Title: Micro sized retailers usage of e-CRM: A study about how far micro sized retailers have implemented e-CRM and exploration of what factors can describe the e-CRM adoption   Course code: 4FE03E   Authors:        Fredrik Fagerström               880107                   Linda Sjögren                      880805   Research question: The research explores what factors can explain e-CRM adoption of micro sized retailers through 6 hypotheses, derived from literature review.   Purpose: The purpose of this study is to describe how far micro sized retailers have implemented e-CRM and explore what factors can describe their e-CRM adoption. READ MORE

4. 13. The Use of eCRM to Enhance Customer Relationship : The Case of Toyota Mahanakorn

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Mingruedee Mettagarunagul; Pensiri Puengprakiet; [2011]
   Keywords : Electronic Customer Relationship Management eCRM ; CRM technology; eCRM key factors; Key factors; impact of eCRM; eCRM performance; eCRM concept; eCRM key factor relationship; eCRM practice;

   Abstract : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. READ MORE

5. 14. Implementation of Customer Relationship Management in the Cloud : The example of SMEs through a multiple case study analysis

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Benjamin Masset; Ismail Sekkat; [2011]
   Keywords : Customer Relationship Management; Cloud Computing; CRM; On-demand software; hosted software; Software as a Service; SaaS; implementation; migration; SMEs; risk; practical guide; roadmap; Salesforce;

   Abstract : Purpose: The aim of this thesis is to build a practical guide to get a clear understanding about the implementation process of Customer Relationship Management in the cloud within Small. It also describes the different concepts that are Customer Relationship Management, Cloud computing and CRM in the cloud, especially related to the SMEs, in order to have a great insight that gives the opportunity to implement successfully this paradigm. READ MORE

6. 15. Identify the Critical Success Factors of CRM Implementation : A study on Chinese Commercial Bank

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Sijie wang; [2011]
   Keywords : ;

   Abstract : The demand from the customer and pressure from the competitive market drive most of the Chinese commercial banks either on their way to implement the CRM systems or they are positively looking for the opportunity to integrate the CRM as an indispensable part of their business strategy in the next few years to come. Customer Relationship Management originated and prevailed among western companies, it has already spread in many East Asian countries, such as: Japan, Korean and China. READ MORE