Essays about: "implement CRM"

Showing result 6 - 10 of 26 essays containing the words implement CRM.

  1. 6. Reining the Power of Big Data: A Study of How Big Data Affects Business Model Development in the Swedish TV-industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sam Ekman; Karl Rystadius; [2015]
    Keywords : Big Data; Business Models; Business Model Innovation; Innovation; Broadcasters;

    Abstract : Companies have always been collecting data, but during recent years technological advancement has allowed them to store and analyze quantities of data that earlier was unimaginable. The age of BIG DATA has come. Big data has reformed how companies look at their market, evaluate their business and analyze their customers. READ MORE

  3. 7. Hur företag kan implementera customer relationship management : en fallstudie av läkemedelsbolaget swedish orphan biovitrum i Stockholm

    University essay from SLU/Dept. of Economics

    Author : Julia Berglund; Sofia Wallin; [2015]
    Keywords : CRM; framgångsrik; implementering; kundrelationer; läkemedelsindustrin;

    Abstract : En ökad kundmedvetenhet och den ökande globala konkurrensen har gjort att det blivit allt viktigare för företag att bemöta och vårda sina kundrelationer. Detta har gjort att fler företag väljer att arbeta med Customer Relationship Management (CRM). READ MORE

  4. 8. Multichannel Integration: The Case of Infor

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Jimmy Gyllenskepp; Jacob Jönsson; [2015]
    Keywords : multichannel integration; customer relationship management; CRM channels; B2B case study;

    Abstract : This study’s aim is to examine how companies integrate their multiple CRM channels to enhance the relationships with the customers. A qualitative method was used and the collection of data was conducted from eleven interviews. The interviews were semi-structured with open-ended questions. READ MORE

  5. 9. Implementing a system of Customer Relationship Management : Recurring issues and necessary perspectives of the implementation phase

    University essay from Institutionen för informatik

    Author : Carl Tinnsten; [2014]
    Keywords : CRM; Recurring issues; implementation; customer relationship management;

    Abstract : In the mid 90’s, systems of customer relationship management (CRM) spread like wildfire across the globe and there have been a continuous discussion of what features that should be included and how much technology that should be involved. This discussion has led to different perspectives of how to utilize the systems full potential in the most efficient way and ultimately, a vast variety of different systems of CRM have been created. READ MORE

  6. 10. Analysis and improvements of information management - A case study about information management at an SME

    University essay from Lunds universitet/Teknisk logistik

    Author : Marcus Lindén; [2014]
    Keywords : Information System; ERP Enterprise Resource Planning ; CRM Customer Relationship Management ; WMS Warehouse Management System ; FMIS Financial Management Information System ; Return of Investment ROI ; Technology and Engineering;

    Abstract : Bakgrund: OF Ekeri är ett nationellt företag med kontor i Markaryd. De levererar och hyr ut ett stort utbud av olika typer av lastbilssläp som till exempel släpvagnar, påhängsvagnar och reservdelar. Nästan alla företag i dag har någon form av informationssystem, men många av dem är ineffektiva. READ MORE