Essays about: "implement CRM"

Showing result 16 - 20 of 26 essays containing the words implement CRM.

1. 16. Empirical testing of selected critical success factors in CRM implementation projects - A study of SMEs in the B2B sector

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Kathrin Röschmann; Muhayyo Ziyadullaeva; [2011]
   Keywords : ;

   Abstract : Purpose:The purpose of this thesis is to describe and analyze critical success factors of CRM implementation projects with a special focus on SME’s in the B2B sector.  Method: This study is based on quantitative research using survey method. READ MORE

3. 17. The Use of eCRM to Enhance Customer Relationship: The Case of Toyota Mahanakkorn

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Pensiri Puengprakiet; Mingruedee Mettagarunagul; [2011]
   Keywords : eCRM; impact of eCRM; eCRM performance; relationship of eCRM; eCRM practice;

   Abstract : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. READ MORE

4. 18. Evaluation of development platforms : building financial online applications

   University essay from PELAB - Laboratoriet för programmeringsomgivningar

   Author : Daniel Svensson; [2011]
   Keywords : Oracle; ADF; Silverlight; WCF; RIA; Evaluation; Programming environments; .NET; JDeveloper; Visual Studio; C#; Lightswitch; Microsoft;

   Abstract : CRM Treasury Systems AB is one of the Nordic Countries’ leading companies within treasury management. Their main product CRM Finance is a software program for financial administrators with roots back to the early 90s. READ MORE

5. 19. CRM Tool & Philosophy : The Clue to a Customer-Centric Organization

   University essay from Ekonomihögskolan, ELNU

   Author : Amanda Lindström; Karina Polyakova; [2010]
   Keywords : Customer-Centricity; Channel Management; Customer Value; Customer Relationship Management; Relationship Dependency; Loyalty; Profitability; Segmentation; Roadmap; Implementation; Success Measurement;

   Abstract : This thesis is focused on studying Customer Relationship Management (CRM) tool and philosophy implementation and how it develops a customer-centric view within organizations. Nowadays mutually advantageous customer relationship is the main asset of the contemporary businesses and CRM is the clue to creating this type of relationship. READ MORE

6. 20. Analyzing the Employee Perception of CRM Systems in Two ICT Companies

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Suneeza Hamid; [2010]
   Keywords : ;

   Abstract : In today’s business environment companies are customer oriented rather than product or business oriented. Hence to build the good relations with their customers they need to keep their information in appropriate manner for the appropriate usage, to accomplish this task companies implement the Customer Relationship Management (CRM) information systems and the stored information is used for different business purposes in future. READ MORE