Essays about: "importance of customer"

Showing result 26 - 30 of 725 essays containing the words importance of customer.

  1. 26. The Stories of Swedish Edible Insects Entrepreneurs : Activities, Business Models, and TIS Evolution

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Chattraporn Chatthong; [2023]
    Keywords : sustainable entrepreneurship; entrepreneurial activity; sustainable business model; technological innovation system TIS ; insect entrepreneur; alternative protein; sustainable food;

    Abstract : Sustainability transition has gained more interest in academic research. However, it has rarely been studied specifically from a firm-level perspective. Therefore, this study aims to understand and learn from the firm-level perspective to contribute to firm- and system-level understanding. READ MORE

  3. 27. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Schill; Ebba Flykt; [2023]
    Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

  4. 28. Source of Information & Credibility of Information's impact on Customer Online Trust : In the context of non-testable, non-returnable products online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Michaela Fransson; Annie Bennesved; [2023]
    Keywords : Source of information; credibility of information; customer online trust; online shopping; D2C;

    Abstract : Designing a good customer relationship is important for a company to function and trust plays a major role when building customer relationships. The importance of this becomes more highlighted in the context of non- testable, non-testable products online since the customer cannot evaluate anything physically beforehand. READ MORE

  5. 29. Silent Followers! : A Qualitative Study on the Factors Behind Low Comment Engagement Among Luxury Brand Followers on Instagram

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Lara Kayyal; Shahed Karkoor; [2023]
    Keywords : Instagram; Follower Engagement; Algorithm; Social media; Luxury brands.;

    Abstract : This research explores the reasons why followers of luxury brand Instagram accounts engage less frequently through commenting despite having a large number of followers. The study addresses the research question: "Why do Instagram followers of the luxury brand engage less through comments despite having a large number of followers?". READ MORE

  6. 30. Sustainable Urban Freight Transportation : Configuring Modular and Robust Urban Hubs

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Minna Mathisson; Lisa Janson; [2023]
    Keywords : Sustainable Urban Freight Transport; Urban Hubs; Modularization; Future Scenario Framework; Robustness; Adaptiveness; Hållbara Urbana Godstransporter; Urbana Hubbar; Modularisering; Framtidsscenarioramverk; Robusthet; Anpassnigsbarhet;

    Abstract : The Urban Freight Transportation System faces many uncertainties and challenges in its future development. In the discussion regarding how to mitigate the challenges, the implementation of Urban Hubs is often brought up. READ MORE