Essays about: "importance of information technology in the marketing research process"

Showing result 1 - 5 of 6 essays containing the words importance of information technology in the marketing research process.

  1. 1. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Hanna Fahlberg; [2019]
    Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

    Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

  3. 2. Varumärkesprofilering av svensk sparris : en kvalitativ studie om hur svenska sparrisodlare profilerar sin produkt och verksamhet ur ett varumärkesperspektiv

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Emelie Sundin; [2017]
    Keywords : varumärke; varumärkespyramiden; svensk sparris; Asparagus officinalis;

    Abstract : Odlingssäsongen för grön sparris i Sverige sträcker sig från mitten av april fram till midsommar. I dagligvaruhandeln finns dock importerad färsk sparris att tillgå året runt och svenska sparrisodlare upplever ett konkurrenstryck under den svenska säsongen. READ MORE

  4. 3. Assessment of Business model in the service industry on a global process perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Quentin Bolle; MARTIN VAN DE POELE; [2016]
    Keywords : service; information and communication technology industry; theoretical model; value; process;

    Abstract : Service marketing is something new, and a lot of companies are working on answering the demand as best they can. Consumption behaviour implies a lot of changes in every market, and companies have to deal with all these changes. Companies must be able to adapt their strategy to be competitive. READ MORE

  5. 4. Understanding Customer Needs in Canada – Importance of Marketing Research Excellence in a Market Oriented Organization

    University essay from Lunds universitet/Produktionsekonomi

    Author : Gustav Björklund; Joel Fredstorp; [2012]
    Keywords : Market Research; Market Orientation; Marketing Information System; Market Potential; Technology and Engineering;

    Abstract : Company X Equipment division is a mature organization that has experienced a desire to broaden the knowledge about the market potentials of the Canadian markets. There is also an ambition within the organization to improve the sales in Canada by exploring previously unknown market opportunities. READ MORE

  6. 5. TELECOM’S INNOVATION MANAGEMENT : An Analysis of the R&D’s Key Success Factors to Thrive in a Tough Industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Zhiyuan Gao; Luis Rodrigo Trejo; [2011]
    Keywords : Telecom; R D; Success factors and innovation management;

    Abstract : In the telecom manufacturing industry, the business environment is characterized by high competition and challenging tasks. To be able to thrive in this environment, companies have to work hard in order to develop innovations in the form of products, services and solutions to the marketplace. READ MORE