Essays about: "Transactional marketing"

Showing result 1 - 5 of 11 essays containing the words Transactional marketing.

1. 1. Examining the effectiveness of various leadership styles in Indian companies during the Covid-19 pandemic

   University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

   Author : Rohan Geddada Sagar; Bhavin Chauhan; [2021]
   Keywords : Pandemic; Leadership style; Covid-19; Effectiveness;

   Abstract : The purpose of this study is to find out which leadership styles are effective during the COVID-19 pandemic in India. In this study, the term “effective leadership styles” is used for defining the efficiency level of a leadership style in COVID-19 pandemic. READ MORE

3. 2. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Hanna Fahlberg; [2019]
   Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

   Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

4. 3. The Implications for Consumer Protection Law in the European Union of Behaviourally Informed Commercial Practices

   University essay from Lunds universitet/Juridiska institutionen

   Author : Emil Conradie; [2016]
   Keywords : Unfair Commercial Practices Directive; Nudging; Biases and Heuristics; Behaviourally Informed Commercial Practices; Autonomy; Human Rights Law; European Union Consumer Protection Law; Agency; Right to Privacy; Law and Political Science;

   Abstract : What level of influence should market actors be allowed to exert over consumers’ transactional decisions? While persuasive marketing is inherent to free markets and therefore uncontroversial, relatively recent research in the field of behavioural economics about systemic errors in human decision-making has shown just how susceptible consumers are to the will of market actors. Within a rapidly evolving commercial environment, characterised by new technology that resembles science fiction at times, it is time to reconsider whether consumers are adequately protected. READ MORE

5. 4. Balancing Transactions and Relationships : Insights from customer interactions in PR and advertising

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Karin Landström; Pantea Vazvan; [2015]
   Keywords : transaction; relationship; PR; advertising; oscillation;

   Abstract : Departing from a theoretical problem, reinforced by a practical dilemma, this study set out to explore the dialectics between the transactional and relationship perspective that PR and advertising marketers must handle in their customer relations. Formulating the study from established transaction and relationship marketing theories and using qualitative interviews with PR and advertising practitioners, we have explored how two contradicting perspectives surface in the customer interactions. READ MORE

6. 5. Business-to-Business Relationships within Transactional and Relationship Marketing : Case Study of AreBe Group AB

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Žarko Petrović; Milo Radulović; [2013]
   Keywords : B2B; Business-to-Business; Relationships; Relationship Establishment and Development; Transactional Marketing; Relationship Marketing; Distribution Network;

   Abstract : TITLE Business-to-Business Relationships within Transactional and Relationship Marketing Case Study of AreBe Group AB    PURPOSE To identify, distinguish and conceptualize emerging business-to-business relationships within transactional and relationship marketing, as well as the distribution network and their applications in practice in the case of AreBe Group. METHODOLOGY A qualitative approach is used with a case study as a research design. READ MORE