Essays about: "importance of sales organization"

Showing result 11 - 15 of 21 essays containing the words importance of sales organization.

1. 11. Marketing strategies in luxury fashion SMEs : The dream about Mary Katrantzou

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : SANDRA SILJESTEDT; [2014]
   Keywords : marketing strategies; digital marketing; luxury fashion; branding; brand identity;

   Abstract : Purpose: The purpose of this study is to critically examine the marketing strategy and marketing communication within a luxury fashion SME, the case of Mary Katrantzou. Methodology: This report has been conducted in a qualitative approach and six employees at the case study company have been interviewed. READ MORE

3. 12. The Side Effects of Transfer Pricing - A case study on a Swedish MNE

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Diana Takács; Venus Shahriari; [2013]
   Keywords : Transfer pricing; Transfer pricing impact; HQ-Sub-unit relationship; Management control; Coercive versus Enabling;

   Abstract : This paper aims to investigate how transfer pricing (TP) impacts the major management control functions: organizing, planning, evaluating and rewarding (Chow et al., 1999) and if there is any difference in the perceived impact between sub-units in a TP tax compliant multinational enterprise (MNE). READ MORE

4. 13. Digital Channel Integration - The Process of Handling Tensions Internal to the Firm

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Johanna Sjöblom; Karin Rimbäck; [2012]
   Keywords : Tension; Marketing organization; Digital channel; Process; Channel integration;

   Abstract : Offering customer a seamless shopping experience through its multiple channels is imperative for retailers to be competitive in the 21st century. To allow the customers to switch freely between the channels, both practitioners and academics highlight the importance of retailers integrating its different sales channels. READ MORE

5. 14. Understanding Customer Needs in Canada – Importance of Marketing Research Excellence in a Market Oriented Organization

   University essay from Lunds universitet/Produktionsekonomi

   Author : Gustav Björklund; Joel Fredstorp; [2012]
   Keywords : Market Research; Market Orientation; Marketing Information System; Market Potential; Technology and Engineering;

   Abstract : Company X Equipment division is a mature organization that has experienced a desire to broaden the knowledge about the market potentials of the Canadian markets. There is also an ambition within the organization to improve the sales in Canada by exploring previously unknown market opportunities. READ MORE

6. 15. Reduction of wastage costs for products with short shelf life : A case study on the Swedish division of the global dairy company Arla Foods

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Viktor Leek; [2012]
   Keywords : Inventory management; food industry; wastage;

   Abstract : Background – inventory management theory has in the past been focused on traditional engineering industries. These theories are not completely applicable on industries such as FMCG where the main objective is to avoid obsolescence and not tied-up capital. READ MORE