Essays about: "importance of sales organization"
Showing result 16 - 20 of 21 essays containing the words importance of sales organization.
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16. Securing the global brand strategy : – global standardization or local adaptation
University essay from Ekonomihögskolan, ELNUAbstract : Master thesis in Business Administration, 15hp, School of Business and Economics, LinnaeusUniversity, Växjö, Marketing, 4FE02E, spring 2011 Authors: Jenny Andersson and Julia Borgvall Tutor: Engelbert Weiss Company contact person: Peter Samuelsson, Gunnebo AB Title: Securing the global brand strategy – global standardization or local adaptation Background: The infrastructure available today provides opportunities for companies allaround the world to transcend national boarders easily and to operate on the global market. During the preceding decades, brand management in the international environment hasbeen frequently discussed. READ MORE
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17. Customer Value Over price in the Battle for More Market share -a case study of Alfa Laval India Limited
University essay from Göteborgs universitet/Graduate SchoolAbstract : To optimize performance and create competitive advantage, which ultimately leads to greater market share, firm knowledge and understanding of where customer value resides is of upmost importance. Theory indicates that price is a significant factor affecting purchasing decisions but is considered to be of lesser importance for long-term commitments between firms where other factors of customer value play a greater role. READ MORE
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18. The Art of Turning Relationships into Competitive Advantages : Managing direct customer relationships in China
University essay from Handelshögskolan BBSAbstract : Many firms are today established in China via intermediaries, such as distributors or agents. However this establishment is not valuable in a long-term perspective if the industry environment offers a possible higher return on investment by establishing on its own. READ MORE
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19. Is Customer Club a Useful Tool in Creating Customer Loyalty : A Case Study of Stadium
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Introduction: Creating a relationship between the customer and the organization has come to be of great importance during the last decade. Companies are realizing that loyal customers are coming back and are not only increasing sales through repeat purchase, but is also decreasing the cost of obtaining new customers which exceeds by far the cost of retaining old ones. READ MORE
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20. Low Cost Country Sourcing: An introduction for companies on the verge of starting their LCC sourcing initiatives
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis was originally written on behalf of ASSA ABLOY AB, a company on the verge of increasing its low-cost country sourcing. The main purpose of this thesis was to investigate which type of products are most suitable to source in low-cost countries and which type of contractual business form that is most suitable for sourcing in low-cost countries. READ MORE
