Essays about: "inbound marketing"
Showing result 11 - 15 of 17 essays containing the words inbound marketing.
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11. Digital inbound marketing as an approach to scale up B2B sales
University essay from Lunds universitet/ProduktionsekonomiAbstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE
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12. What makes Finnish companies use inbound marketing and why blogger is the most attractive collaboration partner
University essay from Umeå universitet/FöretagsekonomiAbstract : In our ever-changing world it is extremely important to stay on top what comes to marketing and doing business. Companies needs consistently find new ways to market their products in order to keep interest of the consumer. READ MORE
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13. Marketing through web 2.0 : How likes, shares and comments can effect organizations
University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITAbstract : With the statistical numbers that shows how companies year after year moves more and more money from traditional marketing budgets to inbound marketing budgets as a result of a past success within the field of inbound marketing, the purpose of this study is to examine what can be derive from their use of the Web 2.0 technology as a marketing tool. READ MORE
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14. Sri Lanka : Towards a better tourism destination in Asia
University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknikAbstract : The purpose of this dissertation was to research into Sri Lanka’s tourism and study the development over the last five years, 2009-2014. The author did a small contradistinction between Sri Lanka and Thailand to see the difference between both countries in Asia. Following years was chosen because of the ended war in Sri Lanka. READ MORE
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15. Reaching the Japanese Tourist - A qualitative study investigating Australian Tourism Companies’ promotional efforts on the Japanese market
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The purpose of this study is to investigate promotion within the tourism industry on the Gold Coast, Australia, focusing on tourism companies’ promotional efforts on the Japanese market. The aim is to answer the question ‘How can Australian tourism companies effectively promote themselves on the Japanese market?’ through five specific research objectives: (1) to get a better understanding of tourism- and attraction marketing, (2) to get familiar with the characteristics of the Japanese tourist and their travel patterns, (3) to investigate which factors in regards to culture, are influencing the tourism companies’ promotion in Japan, (4) to identify critical success factors for successful promotion of Australian tourism companies on the Japanese market, and (5) to identify similarities and differences between small and large companies when it comes to tourism promotion on the Japanese market. READ MORE
