Essays about: "innovation marketing"
Showing result 6 - 10 of 243 essays containing the words innovation marketing.
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6. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. READ MORE
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7. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. READ MORE
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8. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE
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9. Digital Marketing Challenges Face by SMEs in Developing Countries: Cross country case studies from Bangladesh and Sri Lanka
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : .... READ MORE
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10. Market for Reuse - Investigating reuse of acoustic ceilings from a market perspective
University essay from Lunds universitet/ProduktionsekonomiAbstract : Context: Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. READ MORE