Essays about: "inside-out perspective"

Showing result 6 - 10 of 14 essays containing the words inside-out perspective.

  1. 6. Act of kindness: A study on modern day crisis handling and its effect on brand identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Teodora Hertanu; Mette Holm Bertelsen; Mads Hüsig Jeppesen; [2020]
    Keywords : Crisis management; crisis handling; act of kindness; core values; product offerings; strategy approach; Business and Economics;

    Abstract : Purpose: This paper aims to explore and examine how companies have reacted to suddenly occurring crises in the 21st century. The paper will investigate how companies have adapted – or stayed in hiding – during the COVID-19 pandemic, and how this has impacted their corporate brand identity and their core values. READ MORE

  3. 7. Transgressing the Law: Rethinking the Brazilian LGBT Movement and its Relationship with the Law

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Ivan Junio Esteves Custódio; [2019]
    Keywords : Brazilian LGBT Movement. Law. Human Rights. Identities. Resistance. Transgression.; Law and Political Science;

    Abstract : The Brazilian LGBT movement has established in the last decades a strategy of action based on the achievement of social transformations through law. The struggle for human rights has become the focal point of the LGBT agenda in the country. For this reason, the linkages between the Brazilian LGBT movement and the law have multiplied. READ MORE

  4. 8. Crisis of Window. Lost Purpose of Daylight Opening

    University essay from KTH/Ljusdesign

    Author : Agne Milkeviciute; [2018]
    Keywords : Window purpose; Daylight; Sunlight; View; Office; User; Architect; Inside-out; Outside-in; Facade; Space;

    Abstract : This thesis concentrates on problematic field of architectural education and practice related to window role. Phenomena of window loosing it’s primary functional purpose [inside-outside connection in terms of view and daylight] and becoming more decorative element of the facade. READ MORE

  5. 9. Brand Internationalization through Brand Identity and Alignment : The case of Swedish Outdoor SMEs

    University essay from Företagsekonomi

    Author : Maria Göppel; Ruth Omonigho Mrabure; [2013]
    Keywords : Brand identity; Brand Image; Brand management; Employer branding; Entrepreneurial Orientation; Internationalization; SME branding; Outdoor;

    Abstract : A brand is more than a product and small-medium-enterprises (SMEs) have the possibility to exploit the full potentials of branding. Even when currently still underestimated, branding provides benefits for SMEs. READ MORE

  6. 10. Incumbent firms and Response to Disruptive Innovation through Value Network Management : Lessons from Eastman Kodak‟s failure in the digital era

    University essay from Företagsekonomi; Filosofiska fakulteten

    Author : Helen Gebremeskel Tesfaye; Thi Hong Nhung Nguyen; [2012]
    Keywords : Disruptive Innovation; Value networks; Value network structure; Inertia; Repositioning; Digital revolution.;

    Abstract : AbstractTitle: Incumbent firms and Response to Disruptive Innovation through Value Network Management - Lessons from Eastman Kodak‟s failure in the digital eraAuthors: Helen Gebremeskel Tesfaye & Thi Hong Nhung NguyenSupervisor: Marie BengtssonBackgroundThe question of why incumbent or established firms get into difficulties when they are faced with disruptive innovations has been extensively researched and discussed by many authors. Many explanations given for such failure seem to take “inside-out” approach by focusing on problems of organizational inertia, complacency, lack of insight and incompetence. READ MORE