Essays about: "interactive value creation"

Showing result 1 - 5 of 19 essays containing the words interactive value creation.

  1. 1. Gamification for technology-enhanced mineral value chain teaching and learning: serious gaming for geometallurgy concept

    University essay from Luleå tekniska universitet/Institutionen för samhällsbyggnad och naturresurser

    Author : Lilian Schleret; [2024]
    Keywords : Gamification; Malmberget; Geometallurgy; Synthetic model;

    Abstract : The concept of gamification is being increasingly explored and applied to offer new teaching or training tools to teachers, students or employees. The field of geology and geometallurgy wasn’t particularly discussed in the topic of gamification. READ MORE

  3. 2. What new practices emerged following VAR in football among spectators, and how do these practices relate to potential value co-creation and co-destruction?

    University essay from Göteborgs universitet/Graduate School

    Author : Salih Tilki; Kanti Das Mrinmoya; [2023-07-03]
    Keywords : video assistant referee; practice theory; consumption practices; emotional practices; value co-creation; value co-destruction; interactive value formation;

    Abstract : Technological tools are widely used in all industries. In football, Video Assistant Referee (VAR) has been implemented and is becoming more common in nearly all domestic leagues and international organizations. Previous research has shown how VAR affected the game objectively, as well as people's perspectives toward this new technology. READ MORE

  4. 3. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  5. 4. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Michael Polatos; Andrii Kernitskyi; [2023]
    Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

  6. 5. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Horvath; Betty Sandberg; [2023]
    Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE