Essays about: "international market entry strategy thesis"
Showing result 1 - 5 of 26 essays containing the words international market entry strategy thesis.
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1. Development of an International Expansion Framework for Transportas a Service Start-ups : Empirical Review in the German Transport Market
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : With the transport sector being one of the major contributors to global CO2 emissions and a projected growth of emissions by another 16 percent until 2050, the need for new innovative and sustainable solutions for the transport industry arises. These endeavours are what emerging start-up enterprises want to deliver with their novel Transport as a Service business model. READ MORE
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2. Using Business Networks in the Internationalization Process for Small and Medium Enterprises
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Globalization in the business environment today is something that affects almost every firm around the world. It has given opportunities not only to multinational enterprises (MNE) but also to small and medium enterprises (SME). READ MORE
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3. Transatlantic culture-carriers : A qualitative study on Swedish companies' organisational culture change in the United States
University essay from Umeå universitet/FöretagsekonomiAbstract : All countries have their own national culture, with their own norms, beliefs, attitudes, and values. Every organisation in the world also has their own organisational culture, just like any other social group. Because of the increased globalization throughout the world, more companies are becoming multinational corporations. READ MORE
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4. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. READ MORE
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5. Internationalization strategy choice for micro-multinationals: a development framework
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Micro-multinational is a relatively new term and there are still very few studies about how micro-multinationals choose their foreign entry market modes when internationalizing. This thesis attempts to add new knowledge filling the gap between the internal resources of a company and the foreign entry market mode selected for its internationalization process. READ MORE