Essays about: "international trade marketing"
Showing result 1 - 5 of 34 essays containing the words international trade marketing.
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1. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. READ MORE
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2. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. READ MORE
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3. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE
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4. Book review: The Essence of Private and Public Intelligence
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Purpose: This paper presents a critical book review of “Introduction to Private and Public Intelligence: The Swedish School of Competitive Intelligence” by Søilen (2005). The purpose of the book is to gather ideas and concepts about the subject of private- and public intelligence for students to use in an introductory course. READ MORE
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5. The Political Consumer and Political Ideology : A study of the language of Fairtrade International
University essay from Uppsala universitet/Statsvetenskapliga institutionenAbstract : Michele Micheletti (2003) argues political consumerism is a new form of political participation, in which individuals in their choice of consumables exert political influence based on moral value. Political consumerism is a rather new concept, and as such still embedded with many ambiguities. READ MORE