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Showing result 1 - 5 of 6 essays matching the above criteria.

1. 1. Investigating the impact of nudging on customers’ behavior : A retail store experiment with IoT devices

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Robert Ferm; [2021]
   Keywords : Choice architecture; Customer behavior; Customer satisfaction; Decision- Making; IoT; Marketing; Motion Sensor; Need for Touch; NFT; Nudge; Nudging; Retail;

   Abstract : Between 4000-10 000 ads each day every day. That is how many ads we as customers are exposed to individually, each and every day. To reach a higher efficiency in marketing, marketing managers and store owners nowadays aiming to increase the customer satisfaction by striving to understand the customer behavior and their decisioning-making. READ MORE

3. 2. Talk about value, not product... : The solution to widen the sales pipeline?

   University essay from Umeå universitet/Företagsekonomi

   Author : Malin Väringstam; Annina Wede; [2021]
   Keywords : Customer Acquisition; Lead Generation; Lead Management; Sales Development Inside Sales;

   Abstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE

4. 3. Inclusive Design : A Concept for an Accessible City Map

   University essay from Umeå universitet/Institutionen för informatik

   Author : Felix-Marcel Petermann; Jennifer Greczylo; [2019]
   Keywords : Accessible city map; inclusive design; visually impaired; blind; designing for disabilities; activity theory; research-oriented design; design-oriented research; interaction design; HCI;

   Abstract : This thesis proposes a concept for exploring cities with an inclusive map. Most of current studies and projects only include one kind of user groups if creating systems for navigation and exploring new areas. Often, if creating a system for a very exclusive user group, e. g. READ MORE

5. 4. Internet of Things : The Potential Influence of Enterprise Buyers on the Security of IoT

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : John Mozayani; [2018]
   Keywords : Information and Communications Systems Security; Information Security; Internet of Things; IoT; Accountability; Business Models; Innovation and Growth; Consumer Awareness and Advocacy; Customer Experience; Customer First Mindset; Value Proposition; Enterprise Buyers; Informations- och Kommunikationssystem Säkerhet; IoT; Ansvar; Affärsmodeller; Innovation och Tillväxt; Konsumentmedvetenhet och konsumentskydd; Kundupplevelse; Kundens förstånd; Värdesättning; Företags Köparen;

   Abstract : While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. READ MORE

6. 5. How firms can reduce the risks with fixed price contracts

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Alexander Aniol; [2017]
   Keywords : ;

   Abstract : Firms have had difficulties in dealing with the risks that occur when providing fixed price contracts (FP) for both small – scale and large – scale projects to involved customers. This is general for the most companies surveying customers with the development for a product or service in the IT – industry. READ MORE