Essays about: "leading change, questionnaire"

Showing result 1 - 5 of 11 essays containing the words leading change, questionnaire.

  1. 1. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  3. 2. Sustainability in the Fast Fashion Industry. A quantitative Study on Consumers’ Brand Attitude towards Green Brand Extensions andits Effects on Brand Loyalty.

    University essay from Umeå universitet/Företagsekonomi

    Author : Celina Hinzmann; Rebecca Stark-Nässlin; [2020]
    Keywords : Fast fashion; Fast Fashion Industry; Sustainability; Consumer behavior; Brand extensions; Green brand extensions; Green line extensions; Green category extensions; Brand attitude; Brand loyalty; Brand Switching;

    Abstract : Only a few industries face challenges regarding sustainability to the same extent as the fashion industry being one of the largest consumer industries and the second most polluting industry in the world. These challenges are encouraged by the fast fashion business model, which is dominant in the sector and relies on the quick responsiveness to latest fashion trends while maintaining low prices, encouraging more consumption and shorter product life cycles. READ MORE

  4. 3. The effect of marketing appeals on consumers' intention to pro-environmental behaviour : A social marketing study applying the Theory of planned behaviour in Jönköping, Sweden

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Senja Lunden; LisaBeth Sundström; Aya Suliman; [2020]
    Keywords : Social Marketing; Theory of Planned Behaviour; Marketing Appeals; Intention to Behavioural Change; Palm oil;

    Abstract : Background: Due to increasing environmental issues, the social marketing efforts from organisations are increasing with the aim to push for more sustainable behaviour. One recurring issue in these campaigns is palm oil production. READ MORE

  5. 4. Digital Transformation in Digitally Mature Organisations: Managers’ perspectives on challenges in progressing in digital maturity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Jäfvert; Charlotte Parnefjord Gustafsson; [2019]
    Keywords : digital transformation; digital maturity; digital mastery; competitive advantage; digital capabilities; leadership capabilities; management; Business and Economics;

    Abstract : Today’s flow of technological advancements is putting pressure on organisations to maintain a digital transformation to stay competitive in their industries. According to previous research, digitally mature organisations have significantly higher profitability and revenue growth compared to lower-maturity organizations. READ MORE

  6. 5. Motivational factors and Leadership preferences of the Millennial generation : Unlocking the potential of our future leaders

    University essay from Blekinge Tekniska Högskola

    Author : Clara Ines Lopez; Emma Grubbström; [2018]
    Keywords : Millennials; Transformational Leadership; Transactional Leadership; Career Anchors; knowledge workers; motivation; leadership; future leaders;

    Abstract : A lot of effort is put into diversity by organizations today, but the diversity question mainly focuses on gender, ethnicity, cultural and beliefs (Robertson, et al., (2017), while one of the most daunting diversity challenges has been proven to be diversity between generations, which often goes overlooked and unaddressed. READ MORE