Essays about: "Intention to Behavioural Change"

Showing result 1 - 5 of 9 essays containing the words Intention to Behavioural Change.

  1. 1. Influencing consumer behavioural intentions: Reducing household water consumption

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Daria Granina; [2022]
    Keywords : Emotional and Rational Communication; Advertising Appeals; Intention to Behave Sustainably; Message Tailoring; Persuasive Sustainability Communication; Strategic Communication; Elaboration Likelihood Model; ELM; Theory of Planned Behaviour; TPB; Social Sciences;

    Abstract : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. READ MORE

  3. 2. Communicating for Sustainable Consumption: Lessons from consumer-focused sustainability marketing in the food-product sector

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Rowan Katherine Drury; [2021]
    Keywords : Sustainability; environment; communication; marketing; behavioural change; sustainability communications; Earth and Environmental Sciences;

    Abstract : There is a growing demand from policy makers for businesses to help close the consumer intention-action gap for sustainable product choice and strengthen the green economy. Moreover, there is increased interest from consumers in brands that are transparent about their environmental impact. READ MORE

  4. 3. Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hugo Bluhme; Jenny Lidman; [2021]
    Keywords : Theory of Planned Behaviour; green marketing; sustainability; grocery sector; clothing sector; perceived behavioural control; attitude behaviour gap.;

    Abstract : Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. READ MORE

  5. 4. Employee-share-ownership : Human Resources Management and employees behavioural outcomes

    University essay from Umeå universitet/Företagsekonomi

    Author : Alexander Pinet-Eve; [2021]
    Keywords : ;

    Abstract : Employee share ownership (ESO) is widely defended as a competitive organisational structure to increase organisational productivity through higher labour performance. Research on the relationship between ESO and labour performance produced mixed results when looking at the commitment and labour turnover. READ MORE

  6. 5. Exploring the Residents' Attitude towards Greening Buildings and their Willingness to take action: An Empirical Survey Study in Deutz, Cologne

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Tamina Burggraf; [2020]
    Keywords : Sustainable Development; Green Roofs; Vertical Greening Systems; Residents’ Engagement; Acceptance; Urban Climate Change Adaptation;

    Abstract : In times that reveal the consequences of climate change, cities are using urban greening as a potential measure in their climate change adaptation and mitigation strategies. Greenery in the city regulates the climate and balances temperature extremes through evapotranspiration and air humidification, spending shade and increased air circulation. READ MORE