Essays about: "lifestyle of youth"

Showing result 11 - 15 of 15 essays containing the words lifestyle of youth.

  1. 11. The Value of Taste: Consumption Strategies for Social Upward Mobility among Urban Chinese Youth

    University essay from Lunds universitet/Socialantropologi; Lunds universitet/Master of Science in Global Studies; Lunds universitet/Graduate School

    Author : Annie Ross; [2015]
    Keywords : Xiaozi; youth; distinction; social mobility; urban; middle-class; consumer culture; China.; Social Sciences;

    Abstract : This thesis explores a group of young Western-oriented Chinese consumers called xiaozi in Shanghai, comprised mainly by young individuals from an urban lower middle-class background who attempt at adopting a lifestyle and identity marked by a taste for fine arts and foreign culture. The study shows that by means of social distinction through taste and foreign cultural practices the xiaozi youth can attempt at acquiring cultural capital for upward social mobility, to compensate for their lack of economic capital or social connections in Shanghai's society. READ MORE

  2. 12. Country living in a Horse society : A study to identify a suitable target group willing to invest in an equestrian lifestyle

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sophie Carlen; Ina Inborr; [2014]
    Keywords : Marketing mix; Needs; Demands; Equestrian; Target group; Lifestyle;

    Abstract : Background & Problem: Equestrian is the second largest youth sport in Sweden. Many young people struggle to maintain their avocation growing older. The common issue is the fact that it is one of the most expensive sports to perform, which implies large investments and spendings that is difficult to manage as a young adult. READ MORE

  3. 13. Street Art and Outdoor Advertisements : the Relationship between Street Art and Outdoor Advertisements in Istiklal and Bağdat Avenues, in Istanbul

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Mürvet Irem Sirin; Melike Kiratli; [2010]
    Keywords : outdoor advertising; street art; new channels of communication; consumer society; public space; postmodernism; power relations; MACA; everyday culture; the youth; street ; Cultural Sciences;

    Abstract : This thesis focuses on both street art and outdoor advertisements in Istanbul. Specifically, we chose Istiklal and Bağdat Avenues as our fieldwork areas to conduct our research. READ MORE

  4. 14. THAI UNIVERSITY STUDENTS IN THE ERA OF MODERN CONSUMERISM : HOW HAS CONSUMERISM AFFECTED THE LIFESTYLE AND CONSUMPTION OF FEMALE UNIVERSITY STUDENTS IN BANGKOK WITH THE CASE STUDY OF FASHION?

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Munchuta Suadmalai; [2007]
    Keywords : consumerism; students; women; consumption; shopping; fashion; Bangkok; Social sciences; Samhällsvetenskaper; Social Sciences;

    Abstract : The purpose of this research was to find how young women in Bangkok spend their money, especially in terms of fashion consumption in the new context of globalized consumer society. The research was conducted through general observations and interviews with designers and fashion shop owners in order to find out their views of fashion and consumption among the young women in the city as well as through interviews with female university students in order to find out their consuming behavior of fashion commodities, lifestyle, views of fashion and what influenced their spree. READ MORE

  5. 15. ALTERNATIVE LIFESTYLE CHOICES : JAPANESE SNOWBOARDERS IN NEW ZEALAND

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Nicolas Ashton; [2007]
    Keywords : Snowboarding; Identity; Youth; Employment; Globalisation; Social sciences; Samhällsvetenskaper; Social Sciences;

    Abstract : There is a debate in Japan which focuses on the lifestyle choices of young Japanese. The elder generation think youth are being selfish and not making a sufficient contribution to society in that they are not conforming to traditional societal expectations. READ MORE