Essays about: "literature review of luxury market"

Found 4 essays containing the words literature review of luxury market.

1. 1. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

   University essay from Umeå universitet/Företagsekonomi

   Author : Ariane Menache; Valentin Bailleux; [2021]
   Keywords : ;

   Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

3. 2. Konceptutveckling av exklusiva livsmedel : vilka aspekter är viktiga?

   University essay from SLU/Dept. of Economics

   Author : Erik Alexandersson; Fredrik Stridh; Carl Johan Tjärnström; [2014]
   Keywords : marknadsföring; koncept; exklusivitet; livsmedel; New product development; innovation; concept;

   Abstract : Processen vid framtagandet av en ny produkt kallas New product development (NPD). Denna process innehåller 6 steg som ska hjälpa företaget vid utvecklingen av en ny produkt. Det andra steget i denna process är konceptutveckling. READ MORE

4. 3. Spam as an Advertising Tool : Possibilities in drawing people’s attention using carefully thought-out and aimed at the right market spam advertisement

   University essay from IHH, Företagsekonomi

   Author : Elina Ormane; [2012]
   Keywords : marketing; direct marketing; e-mail; spam; advertising technique; advertising tool; mailing; attitude and perception;

   Abstract : It has been considered that spam is one of the worst advertising tools in the Internet because of wide range of porno, Viagra, luxury brands’ replicas and other unwanted mailings all over the world; nevertheless, a lot of companies continue to use this tool for products’ or services’ introduction to their potential clients and partners. According to the author’s personal four-year-experience in marketing field, the mostly asked question by companies is how to advertise the product or service to new potential partners or clients using spam without losing the reputation of the company. READ MORE

5. 4. The Internet use by the Luxury industry. : An interactive tool for a very demanding sector

   University essay from Handelshögskolan vid Umeå universitet

   Author : Charlotte Larbanet; Benjamin Ligier; [2009]
   Keywords : Internet Luxury;

   Abstract : Luxury is a particular sector that is difficult to define. However it can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. READ MORE