Essays about: "literature review on consumer perception"

Showing result 6 - 10 of 27 essays containing the words literature review on consumer perception.

  1. 6. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2022]
    Keywords : Counterfeit products; Brand equity; Louis Vuitton; Gucci; Michael Kors; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. READ MORE

  3. 7. An Exploration of the Factors Influencing EV Adoption in Sweden : How Consumer Perceptions are Impacted upon Adoption of EV

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Louise Johansson; Dalal Adi; Maryam Al-Attar; [2022]
    Keywords : Electric vehicles; EV; Adoption; Consumer behavior; Purchasing decision; Theory of planned behavior; Green identity; Innovation diffusion theory; Consumer decision making;

    Abstract : Electric vehicle adoption is one of the most prominent discussions currently facing the automotive industry, as this is an inevitable change towards a more sustainable future of transportation. Traditionally, car manufacturers adapt to consumer needs changing, thus prompting high relevance for understanding the consumer perspective and purchasing influences. READ MORE

  4. 8. “Dead white man’s clothes” : The influence of second hand import on young Ghanaians’ consuming patterns

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hanna Skoglund; Johanna Samuelsson; Linda Finell; [2022]
    Keywords : Second hand; Second hand import; Consumption; Postcolonialism; Attachment to clothes;

    Abstract : Generally, not many in the Global North are aware of the complexity behind the second hand clothing trade and donations. Today, Ghana has become one of the biggest markets for imported second hand clothing. With this, the Akan saying “Obroni Wawu” has come, and translates into “Dead White Man’s Clothes”. READ MORE

  5. 9. Changes in online shopping activities of Generation Z students - A qualitative study on online purchase intent and impulsivity during Covid-19

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Dalia Uthman; Avesta Aspitman; Beata Karacsonyi; [2021]
    Keywords : Online purchase intent; Covid-19; Generation Z; Students; Impulsive shopping;

    Abstract : Date: 02.06. READ MORE

  6. 10. Exploring off-grid electricity production in Sweden: Benefits vs costs

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Jesper Björkman; Simon Lundqvist; [2020]
    Keywords : Battery storage; Grid defection; Grid parity; Grid tariff; HOMER Pro; Hydrogen storage; Off-grid; Off-grid applications; Partially off-grid; Prosumer; Prosumer household; Self-sufficient household; Socio-technical change; Socio-technical systems; Solar PV; Sweden; Utility death spiral.; Batterilagring; Delvis Off-grid; Grid paritet; Off-grid; Prosument; Vätgaslagring; Självförsörjande hushåll; Socio-tekniska förändringar; Socio-tekniska system; Solpaneler; Sverige;

    Abstract : Over the past decade, technologies that facilitate household electricity production and storage have seen a rapid development along with a significant cost reduction. Research points to an increased share of household-produced electricity within the existing national grids across the globe. READ MORE