Essays about: "literature review on consumer perception"

Showing result 11 - 15 of 27 essays containing the words literature review on consumer perception.

  1. 11. Does CSR really influence Millennials' purchase decisions? : A qualitative study on attitudes toward the fast fashion industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sanna Moresjö; Yue Xin; [2020]
    Keywords : CSR; fast fashion; purchase decisions; millennials; emerging markets;

    Abstract : Background: The phenomenon of CSR has become an increasingly adopted strategy among companies, as a result of the frequent discussion on climate change. At the same time, consumers have attained further awareness regarding sustainability and how consumption impacts the environment. READ MORE

  3. 12. Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dana Kamand; Maura Leonie Kongehl; Julia Anna Lagler; [2020]
    Keywords : Consumer perception; brand image; brand activism; social activism; advertising; financial services; Business and Economics;

    Abstract : The purpose of this research paper is to explore the perceptions of advertised social activism and its impact on a financial services sector brand's image. The study is of a qualitative and inductive nature based on literature review along with findings of 12 semi-structured interviews. READ MORE

  4. 13. Sustainable conscious fashion consumption from the perspective of Generation Z : - With a focus on motivations.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellen Brantemo; Hanna Carlstedt; Hanna Wilhelmsson; [2020]
    Keywords : Generation Z; Consumer Behavior; Motivations; Sustainability; Consumption; Cognitive dissonance; Motivational conflict; Eco-anxiety; Slow fashion; Fast fashion; Sustainable conscious fashion SCF ;

    Abstract : The purpose of this thesis ‘Sustainable conscious fashion consumption from the perspective of Generation Z - With a focus on motivations’ is to provide the reader with deeper knowledge about Generation Z’s perception of sustainable conscious fashion and what motivates them to choose sustainable consumption. Further, this research gives insight into the decision process among Generation Z regarding fashion apparel. READ MORE

  5. 14. What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anjali Acharya; Lycke Ristimäki; [2019]
    Keywords : femvertising; consumer opinion; fashion advertising; social effects; feminism; gender role;

    Abstract : Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. READ MORE

  6. 15. A consumer perspective of personalized marketing : An exploratory study on consumer perception of personalized marketing and how it affects the purchase decision making

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Teodor Dahl; David Fridh; [2019]
    Keywords : Personalized marketing; Consumer perception; Past experiences; Privacy concerns; Consumer decision-making process;

    Abstract : The traditional type of marketing is more directed towards big customer segments in specified areas. Due to technological improvement marketing has evolved into an extreme form of segmentation where marketing target the individual consumer based on their personal needs and preferences. READ MORE